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Half Top Ten List of Great Marketing Books

Marketing Moments
September 4, 2015 11:30 AM

In a Hat’s Off to David Letterman,
Here is a Half Top Ten List of Great Marketing Books

It seems everyone on the Internet has a “top 10” list of marketing books. As a professor at Michigan State University, I’m often asked for my recommendations too.

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09-30-2015: Hispanic Heritage Month Recognition & Cesar Chavez Commemorative Dinner

Michigan Business Network
September 4, 2015 9:51 AM

Keynote Speaker: Francisco “Pancho” Gonzalez, Vice President & General Manager, Michigan Region, McDonalds. Individuals will be recognized in the areas of Arts, Business, Advocate, Educator and Lifetime Achievement. Scholarships will also be awarded. 

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Great Tips to Improve Your Market Research

Business Next
September 4, 2015 8:30 AM

Michael Rogers, vice president communications for the Small Business Association of Michigan, interviews Anne Wenzel, author of The Entrepreneur’s Guide to Market Research. Wenzel, herself a principal in a market research firm, takes entrepreneurs through the process of assessing such things as market size and growth, market trends and needs, emerging technologies, competition, and distribution patterns.

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The Seven Deadly Sins of Entrepreneurship

Business Next
September 4, 2015 6:59 AM

Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with sales coach and trainer, Greg Coyne, of Gerry Weinberg and Associates Sandler Training, about the seven deadly sins of entrepreneurship: not having written goals, not cultivating new prospects, having no system to grow the business, talking too much, not being comfortable talking about budget, lacking an upfront agreement and mistaking suspects for prospects.

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Entertainment News of the Week - Lucky J Series

Show Biz Weekly
September 3, 2015 10:00 PM

Taylor and Michael reflect on the Renegade Theatre Festival and other news in the entertainment industry. Michael shares exciting news about the Lucky J series and how it received 11 nominations for the Global Independent Film Awards. In addition it received the best screen nomination at the Miami Web Fest.

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Pride at the Riverfront Park - Still a Need for Equality

Show Biz Weekly
September 3, 2015 9:00 PM

Taylor and Michael are joined by guests, Steve Bunya and Regina Calconyo. They discuss Steve Bunya's tenure as a crossover artist from pop to pop/country and his influence on empowering individuals to be true to themselves.

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Renegade Theatre Festival in Mid-Michigan

Show Biz Weekly
September 3, 2015 8:00 PM

Taylor Kelsaw and Mihael McCallum talk with Melissa Kaplan about the annual  Renegade Theatre Festival that’s been going on for 10 years in the greater Lansing area. This festival reflects Mid-Michigan in theatre, art and performing art companies. During the festival, they perform in dozens of different spaces around Old Town.

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Personal and Corporate Fitness

Show Biz Weekly
September 3, 2015 7:00 PM

Taylor Kelsaw and Michael McCallum speak with Stephan Gatt, actor, model and fitness competitor; and Justin Grinnell, National Academy of Sports Medicine certified strength and conditioning specialist. They discuss Stephan Gatt's journey from wrestling to modeling, and about his transition now into body building.

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SBA and NAGGL Launch Business Smart Toolkit

Michigan Business Network
September 3, 2015 6:30 PM

September 3, 2015


Sabrina Siddiqui, (202) 822-1205 – NAGGL
Cecelia Taylor, (202) 401-3059 – SBA
Release Number: 15-70

SBA and NAGGL Launch Business Smart Toolkit To Elevate Entrepreneurship In Underserved Communities

WASHINGTON, DC -- The U.S. Small Business Administration (SBA) and the National Association of Government Guaranteed Lenders (NAGGL) today released a ready-to-use Business Smart Toolkit that equips faith-based and community organizations with tools and workshops to help new and aspiring entrepreneurs launch and build credit-ready businesses.

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Street Gangs Involved in Cyber Crime

Bottom Line IT
September 3, 2015 6:00 PM

Mike tries to boost his “street cred” by showcasing his “street knowledge” of the latest scams involving street gangs making millions of dollars stealing consumer identities in order to file fraudulent tax refund requests with the IRS. What is being done to combat these latest scams that can cost the taxpayers up to $6 billion annually?

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