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Sparrow News | Mass Casualty Exercise Held at Sparrow Carson Hospital

Michigan Business Network
December 11, 2018 8:00 AM

News Release Provided By Sparrow Health Systems

CARSON CITY, MI – A mass casualty exercise was recently held at Sparrow Carson Hospital, simulating a disaster striking the community.

The drill involved community partners such as the Carson City Police and Fire Departments, Montcalm County EMS disaster response trailers, the Michigan Department of Corrections tactical team and recruiting services, and the AeroMed Flight Team. The drill also welcomed students from Carson City-Crystal High School and young people interested in joining the military and healthcare fields. Students participated in the triage exercise, toured the AeroMed Flight helicopter, and attended a debriefing after the event.

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French AgTech company Expands US Operations in Lansing Region

Pure Lansing
December 10, 2018 6:00 PM

News Release Provided By LEAP

JMT US Launches Distribution Out of Port Lansing Warehouse

LANSING, Mich. – The Lansing Economic Area Partnership (LEAP) and JMT US, the United States subsidiary of French-based company Janny MT, announced new US operations for the company are to be based in Lansing, Michigan. The company’s decision to distribute from Lansing was largely based on acceleration services accessible through the MI Food Innovation District (MI FID).

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BBB | Unveils New Online Resource "AdTruth"

Michigan Business Network
December 10, 2018 4:00 PM

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Yogi Berra Got It Right

Marketing Moments
December 10, 2018 9:00 AM

Written by Dr. Bonnie Knutson

If anyone tells you that he or she can prophesize what your business will be like a year from the day you read this, let alone five years into the future, I wouldn’t bet those numbers on a lottery ticket.  The only person I know that had it right was famed Yankees manager, Yogi Berra, when he said: “The future ain’t what it used to be.” 

And if I can add a caveat to Yogi’s wisdom, it is that the “future” is changing faster than any of us have ever experienced.  Consider these facts:

  • The 88+ million people born this year will be born into a data and algorithm world.
  • There will be more than 208 Billion devices connected by 2020.
  • Information generated and available to us doubles about every two years.
  • Half of what students learn in their freshman year in college will be obsolete by the time they are juniors.
  • For the first time in history, there are four generations in the workforce and they communicate differently. (Think: write me, call me, email me, text me.)
  • We are currently training people for jobs that don’t even exist yet, using technologies that haven’t been invented yet, to solve problems we don’t even know we have yet.

            And you want me to tell you what your business will be like in five years?  While there is no way I can prophesize that, I can give you three keys to help unlock your future.

  1. Continually keep your radar up. Make sure your radar is constantly up and working to aggressively monitor what is going on that can directly, or indirectly, affect your business – demographic, social, economic, technological, and political. 
  2. 3-Pete Measurements. Project your business’s three possible outcomes – most likely, worst possible, and best possible.  Then attach probability odds to each outcome, depending on the nature and severity of the turbulence, the competition’s response, the projected impact on consumers’ lifestyles, and the impact on your revenues.  Finally, develop a strategic plan based on each of the final projected outcomes.
  3. Backcast the Future. This process begins with defining a future scenario and then working backwards to identify what the business did to arrive at that future.  Through this process, some of the psychological barriers that lead to “Well, we can’t do this or that, because…” are reduced. It also encourages more innovative thinking because it decreases the constraints of today’s limitations. 

More than a century ago the French philosopher, Paul Valery, said that “The trouble with our times is that the future is not what it used to be.”  In fact, former Federal Reserve Chairman Alan Greenspan used the phrase The Age of Turbulence, and Philip Kotler, an authority in strategic business strategy, calls this unprecedented era chaotics.  Said another way, pick up your three keys and listen to Yogi Berra.

Your bottom line will thank you!

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MEDC | Michigan Companies Travel to Israel to Expand Export Opportunities in Defense

Michigan Business Network
December 7, 2018 6:00 PM

News Release Provided By MEDC

LANSING, Mich. – Business leaders from eight Michigan companies have been traveling in Israel this week to meet with prospective partners and customers to increase export opportunities in the defense sector.

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Time Management and How to Become an Effective Manager

Michigan Business Beat
December 6, 2018 3:00 PM

Crestcom facilitator and President for DRH Enterprises, LLC Dave Heisey joins MBN’s Jeffrey Mosher to cover time management and how to become a better leader.

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Coming in April 2019, Lansing Welcomes MiCareerQuest

Michigan Business Beat
December 6, 2018 2:00 PM

Edythe Hatter-Williams, CEO, CAMW! Capital Area Michigan Works! stops by the Michigan Business Network to announce that coming in April 2019, Lansing will welcome MiCareerQuest to the capital region for the first time ever.

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Don Shepard: The Aim of Scouting

Leadership Low Down
December 6, 2018 1:00 PM

The Michigan Crossroads Council of the Boy Scouts of America is fortunate to have Don Shepard as their Scout Executive and CEO. The council geographically serves Michigan's Lower Peninsula and over 70,000 members.

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LAFCU's Community-Minded Breakfast with Santa Treats 230 Plus

Michigan Business Beat
December 5, 2018 3:00 PM

LANSING, Mich. — More than 230 children and their families enjoyed Breakfast with Santa Saturday, Dec. 1, at LAFCU’s West Lansing Branch/headquarters, Lansing. The inaugural event was free and open to the public as a community service organized by LAFCU.

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Delta Dental Foundation Commits $150K to Improve Oral Health

Michigan Business Network
December 5, 2018 2:00 PM

News Release Provided By Delta Dental

Application period for 2019 Building Brighter Futures Community Grants program now open

Okemos, Michigan —The Delta Dental Foundation is currently accepting applications from community-based nonprofit organizations working to improve oral health in Michigan, Ohio and Indiana.

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