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MBN Blog

How Chevy is Running Print Ads to Drive Digital Advertising

Bottom Line IT
May 1, 2015 2:00 PM

10,000 subscribers of Esquire and Popular Mechanics received copies of their magazines with a video player embedded inside the printed page.  The ad, which promotes Chevy's Colorado truck, appears in the May issue, and allows readers to watch one of three short videos created by Chevy's creative agency Commonwealth//McCann. For more information, http://adage.com/article/media/chevy-print-ads-esquire-popular-mechanics-include-video/298085/

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Business Growth, Customer Retention and Getting on a Path to Entrepreneurial Success

Business Next
May 1, 2015 1:57 PM

Michael Rogers, vice president communications for the Small Business Association of Michigan, chats with business coach and consultant Tom Borg, owner of Tom Borg Consulting. They talk about the purpose of a small business, growing your employees to grow your company, how to get buy in from your employees, how to gain and retain customers, getting ideas from your clients, your employees and from businesses in other markets; and doing what it takes to be a successful entrepreneur.

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This Biotech Firm is Making Fake Eyes in Order to Enhance Human Vision

Bottom Line IT
May 1, 2015 12:00 PM

Italian biotech startup MHOX has an ambitious vision: improve human eyes by making synthetic replacements. The synthetic eyes would be made with a 3D bioprinter, which uses special needles to “print” different types of cells into a 3D organic structure. Bioprinters can already make organs such as ears, blood vessels, and kidneys, but the complexity of making eyes has so far daunted researchers. The company hopes to offer variations that would heal damaged eyesight, enhance vision, and advance eyesight into the digital realm. For more information, hhttp://www.businessinsider.com/a-biotech-startup-is-creating-fake-eyes-to-enhance-human-vision-2015-4?utm_content=&utm_medium=email&utm_source=alerts&nr_email_referer=1

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Challenger Technologies Spotlight

Bottom Line IT
May 1, 2015 11:00 AM

Carl Wesolek of Challenger Technologies stopped by the Michgian Business Network studio to speak on his company.Carl Wesolek has over 30 years in the telecommunications industry with expertise in engineering, permitting and fiber construction. He started out in the Cable Television as a tech and worked his way up to Plant Manager. He started Challenger Technologies with his partner Rick Neil in 2001. The company has since branched out and now does data, voice and video wiring.

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Recent Google Update Will Have a Dramatic Impact on Your Business

Bottom Line IT
May 1, 2015 10:00 AM

Google just made a major update to its mobile search algorithm. Search results will start favoring mobile-friendly websites: sites with large text, easy-to-click links, and resizable views. Websites that are not mobile-friendly will lose some search result preference. Over 45% of Fortune 500 companies and 29% of Internet Retailer 500 sites were not mobile-friendly by early April, according to research from digital marketing agency RKG Merkle. For more information, http://www.businessinsider.com/google-mobilegeddon-faq-2015-4?utm_content=&utm_medium=email&utm_source=alerts&nr_email_referer=1

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Costs Continue to Mount for Target as a Result of Data Breach

Bottom Line IT
May 1, 2015 9:30 AM

Hackers took over 40 million customer credit card numbers from Target last autumn. Both the CIO and CEO have been replaced since the breach. Target recently settled with MasterCard for $20 million due to costs incurred to reissue credit cards and debit cards as a result of the incident, as well as some of the fraud that resulted from the exposure of customer information. Visa and other payment companies still have claims. For more information, http://davidstelzl.com/2015/04/15/the-target-breach-252-million-dollars-later/

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Promoting Innovation and Growth in Rural Areas

Business Next
April 30, 2015 6:00 PM

Michael Rogers, vice president communications for the Small Business Association of Michigan, interviews Don Macke, co-founder and Director of Entrepreneurial Communities for the Center for Rural Entrepreneurship. The Center helps to promote innovation and small business growth. The Center was launched in 2001 with an initial investment provided by the Kauffman Foundation and the Rural Policy Research Institute (RUPRI). While the Center received some annual support from RUPRI through May 2011, the bulk of the Center’s more than $10 million in activity generated since its founding has been through the opportunities generated and captured by the Center’s co-founders, Don Mackie and Deb Markley and more recently, Ahmet Binerer and Craig Schroeder. Over this decade of work, the Center has continued to be a go-to resource for rural America in terms of entrepreneur-focused development. The Center’s work addresses development associated with business, social and civic entrepreneurship.

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Summer Tourist Season

Michigan Business Beat
April 30, 2015 5:00 PM

How is the Gaylord Area preparing for the summer tourist season? Paul Beachnau, executive director, Gaylord Area Chamber of Commerce and Sandy Mattingly, Associate Broker/Owner at Pine Cone Properties, LLC talk about the upcoming season and it's economic impact.

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Profile of Creative Studio Promotions, a Michigan 50 Companies to Watch Winner

Business Next
April 30, 2015 4:00 PM

Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with Ann Vidro and Menda Wright: co-owners of Creative Studio Promotions of Grand Rapids, a Michigan 50 Companies to Watch winner. Creative Studio Promotions specializes in screen printing, embroidery, Estores, fulfillment and branded products.

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How Did Dart Bank Build Such Loyal Clients?

Michigan Business Beat
April 30, 2015 2:30 PM

Melanie Dart, business development associate for Dart Bank, and Sally Rae, executive vice president for Dart Bank were on hand to celebrate the bank’s 90th year. They give some background on the company and how they have developed such great cliental over the years.

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