Michael Rogers, vice president of communications for the Small Business Association of Michigan, talks with sales trainer and coach Greg Coyne of Gerry Weinberg and Associates Sandler Training. Greg joined the Sandler Sales team in June 2012 as a sales trainer and sales force developer. Greg has been actively involved with Sandler Training since 2009. He has almost 10 years of success in sales and business development in the advertising industry. Michael and Greg discuss the importance of bonding and rapport in the sales process, and the importance of adapting to the needs and personalities of the potential customer.