Lorri Rishar, CEO of EDGE Partnerships joined Chris Holman to discuss how Lansing-based Edge Partnerships expands with Chicago office. Lansing-based Edge Partnerships recently announced that a demand for personal, tailored marketing services has prompted the marketing agency’s expansion to Chicago.
Founded in 2007 by business partners Lorri Rishar and Angela Witwer, Edge has grown into a multimillion-dollar agency serving state and national clients. A diversified client base has provided Edge with the ability to not only compete but thrive.“Today’s organizations want personalized marketing, communication and design services,” said Lorri Rishar, Edge CEO. “Our size, agility and experiences uniquely position us to fulfill this demand in Chicago.”
Marketing Manager for Martin Commercial Properties Luke Miller joins Jesse Flores on this episode of MiGrowthCast.
Written by Dr. Bonnie Knutson
Who in your business should be responsible for your customer’s experience? When I ask managers and owners this question, the standard response is, “We all are.” That is true. Everyone in the company has a vital role to play in delivering a top-notch experience to each person who walks in the door, calls on the phone, or visits your website. But who is the experience cheerleader? Who is the chief architect for the totality of that experience? Just as how the definition of experience varies, so does the person responsible for leading the guest strategy.
45 NORTH AVIATION ADDS BRAND NEW PILATUS PC-12 NG TO FLEET
Traverse City, MI, November 26, 2018 — Stationed in Traverse City, Michigan, 45 North Aviation is pleased to have recently added a new aircraft to their fleet!
Written by Dr. Bonnie Knutson
If demographics aren’t the key, what is? The answer is emotions. This truism was brought front and center in an online report from Brand Keys.[i] The article points out what good marketers instinctively know: People buy with their heart and justify with their head. As noted neurologist Donald Caine said: The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions.”
If anyone tells you that he or she can prophesize what your business will be like a year from the day you read this, let alone five years into the future, I wouldn’t bet those numbers on a lottery ticket. The only person I know that had it right was famed Yankees manager, Yogi Berra, when he said: “The future ain’t what it used to be.”
Written by Dr. Bonnie Knutson:
Call them Gen Z, Centennials, the iGeneration or just iGen. Whatever it is called, this generation follows the infamous Millennials (Generation Y). While there are no exact dates for when a generation begins and ends, in general, demographers and researchers use about a 20-year time frame for each cohort. Typically, then, iGens are said to have been born between 1995 to 2005, putting them still in school with leading edge finishing up their college years.
Jesse & Duke chat with Tracey Spaulding, producer and writer at Cold Box Films, a Lansing-Based commercial film production company. She talks to them about trends in video marketing, why video matters to small business for advertising, content marketing, and more! They also talk about Cold Box’s success, the importance of live video in today’s marketplace, and what small business owners can do to get started with video marketing!
