Sales & Marketing

Lorri Rishar, CEO of EDGE Partnerships joined Chris Holman to discuss how Lansing-based Edge Partnerships expands with Chicago office. Lansing-based Edge Partnerships recently announced that a demand for personal, tailored marketing services has prompted the marketing agency’s expansion to Chicago.

Founded in 2007 by business partners Lorri Rishar and Angela Witwer, Edge has grown into a multimillion-dollar agency serving state and national clients. A diversified client base has provided Edge with the ability to not only compete but thrive.“Today’s organizations want personalized marketing, communication and design services,” said Lorri Rishar, Edge CEO. “Our size, agility and experiences uniquely position us to fulfill this demand in Chicago.”

Marketing Manager for Martin Commercial Properties Luke Miller joins Jesse Flores on this episode of MiGrowthCast.

Written by Dr. Bonnie Knutson

Who in your business should be responsible for your customer’s experience?  When I ask managers and owners this question, the standard response is, “We all are.”  That is true.  Everyone in the company has a vital role to play in delivering a top-notch experience to each person who walks in the door, calls on the phone, or visits your website.  But who is the experience cheerleader?  Who is the chief architect for the totality of that experience?  Just as how the definition of experience varies, so does the person responsible for leading the guest strategy.

45 NORTH AVIATION ADDS BRAND NEW PILATUS PC-12 NG TO FLEET

Traverse City, MI, November 26, 2018 — Stationed in Traverse City, Michigan, 45 North Aviation is pleased to have recently added a new aircraft to their fleet!

Written by Dr. Bonnie Knutson 

If demographics aren’t the key, what is?  The answer is emotions. This truism was brought front and center in an online report from Brand Keys.[i]  The article points out what good marketers instinctively know:  People buy with their heart and justify with their head.  As noted neurologist Donald Caine said:  The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions.”  

Written by Dr. Bonnie Knutson: 

Call them Gen Z, Centennials, the iGeneration or just iGen.  Whatever it is called, this generation follows the infamous Millennials (Generation Y).  While there are no exact dates for when a generation begins and ends, in general, demographers and researchers use about a 20-year time frame for each cohort.  Typically, then, iGens are said to have been born between 1995 to 2005, putting them still in school with leading edge finishing up their college years.

Jesse & Duke chat with Tracey Spaulding, producer and writer at Cold Box Films, a Lansing-Based commercial film production company. She talks to them about trends in video marketing, why video matters to small business for advertising, content marketing, and more! They also talk about Cold Box’s success, the importance of live video in today’s marketplace, and what small business owners can do to get started with video marketing! 

Business coach Jon Dwoskin discusses how he helps clients who are “stuck” in their business and how communication plays a role. The conversation continues with business coach Jon Dwoskin about how communications supports business development and how he tells his own story when trying to help companies grow.

Michael Rogers talks with inbound marketing expert Kevin Dean, CEO of ManoByte, a member of the 2017 list of Michigan 50 Companies to Watch. From the ManoByte website: “Inbound marketing works by attracting visitors to your website, using content elements to convert them into leads so you can then close the business and delight those customers, so they become buyers time and time again. It's a process that's proven to work over legacy sales efforts you might be using like cold-calling and random print advertising. Inbound marketing is the best way to generate leads, earn new customers and build your revenue base.”