Bob Watkins of A. Dean Watkins shares the success the company has had over the past 60 years and in great part assisting associations and their members in brand identity products. What started as a provider of calendars, pens and matches is now providing conference bags, apparel, office supplies, tech gift, awards, speaker gifts, certification pins and incentive gifts. Think through your opportunities to expand your brand this year and then meet with Bob. As you can hear, he has a host of great ideas.