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Association Impact

Donna Oser, CAE hosts Association Impact, which looks into what some of Michigan’s top professional and industry groups are doing to make a positive impact for their members and for the state of Michigan. As part of MSAE, Association Impact works with all associations in Michigan.

9:00 AM every Thursday
Replay: 3:00 PM, 9:00 PM, 3:00 AM. Also a big thank-you to 2011-2018 original host Cheryl Ronk, CMP CAE and check out the 2015-2018 blogs for her MSAE content, and her successor before Donna, Taylor Benavente!


Recent Posts

The Change in Marketing Messages for Detroit

Association Impact
July 10, 2018 2:00 PM

In recent years, the city of Detroit, Michigan has earned the nickname “America’s Comeback City” – and rightfully so. Larry Alexander, FASAE shares with listeners the change in the marketing messages for Detroit. The campaign began in 2009 when the city began making major improvements to the Cobo Center, the hospitality venues and the city in general. Learn about these expansion efforts and the return on investment.

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The Greater Lansing Convention & Visitors Bureau Shares New Initiatives

Association Impact
June 28, 2018 8:00 AM

The Greater Lansing Convention & Vistors Bureau has interallied with a number of other Lansing area headquartered facilities to make Lansing an autism spectrum disorder (ASD) friendly center.

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GLCVB Services and its Economic Impact

Association Impact
June 28, 2018 6:00 AM

What is a destination marketing organization versus company? As one of the 55 destination Marketing organization’s in the state of Michigan, President, Jack Schripsema shares the Greater Lansing Convention & Visitors Bureau services and how a meeting professional can assess those services.

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Getting to know GLCVB's Jack Schripsema

Association Impact
June 27, 2018 5:00 PM

On this segment of Association Impact is Jack Schripsema. Jack has been Present/CEO of Lansing Convention & Visitors Bureau for the past six years. Hear about Jack’s career path and what brought him full circle to be back in his college town. You will learn about some of the changes in the hospitality industry during Jack’s career and learn more about the Lansing Bureau and their goals.

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MessageMakers Catalyst for Events and More

Association Impact
June 21, 2018 8:00 AM

Wrapping up an episode of MBN's Association Imapact, Cheryl Ronk continues her conversation with Terry Terry of MessageMakers, an Event AV, Video Production and Custom Training firm, has served as the catalyst for the revitalization of Lansing’s historic Old Town district. 

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MessageMakers Creatively Tracking Emotions

Association Impact
June 21, 2018 6:00 AM

Emotion flow at your meetings…… what if you could plan for that emotion? That is exactly what MessageMakers, of Old Town, Lansing, MI, does for their events. 

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MessageMakers Making a Difference

Association Impact
June 20, 2018 8:00 PM

Cheryl Ronk interviews Terry Terry, or TNT, founder and president of MessageMakers, to learn more about his background and why MessageMakers is in the greater Lansing area.

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Hindsight is 20/20 Reflections with Former MI Governor Jim Blanchard

Association Impact
February 27, 2018 9:00 AM

Former Michigan Governor Jim Blanchard wrapped up the morning session for MSAE's Legislative & Public Policy Conference 2018.

He reflected on the hard decisions he had to make while Governor of Michigan 1983-1991, and then insight on what he sees in politics nationally and in Michigan here in 2018.

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Greater Lansing Convention & Visitors Bureau Wins Best Large CVB at Michigan Society of Association Executives Awards

Association Impact
December 4, 2017 4:00 PM

LANSING, Mich.—The Greater Lansing Convention and Visitors Bureau (GLCVB) is proud to announce its was recently awarded Best Large CVB by the members of the Michigan Society of Association Executives (MSAE) at its Annual Association Choice Awards held last November at the East Lansing Marriott at University Place in East Lansing. This is the second year in a row the honor has been bestowed upon the GLCVB.

“Our organization takes great pride in this award,” said GLCVB President and CEO Jack Schripsema. “To be able to bring this Best Large CVB award home for two years in a row shows that our dedication to colleagues in the statewide association meetings industry is being recognized. We look forward to continuing to provide the service excellence to visiting groups that won us this award for many years to come.”

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Diversity in Associations

Association Impact
October 5, 2017 1:00 PM

The role of the Chief Staff Executive in creating a culture of diversity and inclusion is one of the major elements of consideration in today's association. Peter Spadafore, the guest host, interviewed two icons and leaders in ASAE's successful diversity initiative; Velma Hart, CAE and Aaron D. Wolowiec, MSA, CAE, CMP, CTA. Their conversation will help you understand the importance of setting a culture of inclusion and its significance on membership and staff relations.

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