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Sales & Marketing

Who Leads Your Customer’s Experience?

Marketing Moments
December 24, 2018 9:00 AM

Written by Dr. Bonnie Knutson

Who in your business should be responsible for your customer’s experience?  When I ask managers and owners this question, the standard response is, “We all are.”  That is true.  Everyone in the company has a vital role to play in delivering a top-notch experience to each person who walks in the door, calls on the phone, or visits your website.  But who is the experience cheerleader?  Who is the chief architect for the totality of that experience?  Just as how the definition of experience varies, so does the person responsible for leading the guest strategy.

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45 North Aviation Adds Brand New Pilatus PC-12 NG To Fleet

Marketing Moments
December 19, 2018 9:00 AM

45 NORTH AVIATION ADDS BRAND NEW PILATUS PC-12 NG TO FLEET

 

Traverse City, MI, November 26, 2018 — Stationed in Traverse City, Michigan, 45 North Aviation is pleased to have recently added a new aircraft to their fleet!

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The Key Isn’t Demographics!

Marketing Moments
December 17, 2018 9:00 AM

Written by Dr. Bonnie Knutson 

If demographics aren’t the key, what is?  The answer is emotions. This truism was brought front and center in an online report from Brand Keys.[i]  The article points out what good marketers instinctively know:  People buy with their heart and justify with their head.  As noted neurologist Donald Caine said:  The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions.”  

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Yogi Berra Got It Right

Marketing Moments
December 10, 2018 9:00 AM

Written by Dr. Bonnie Knutson

If anyone tells you that he or she can prophesize what your business will be like a year from the day you read this, let alone five years into the future, I wouldn’t bet those numbers on a lottery ticket.  The only person I know that had it right was famed Yankees manager, Yogi Berra, when he said: “The future ain’t what it used to be.” 

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They Live by the “3 As”

Marketing Moments
December 3, 2018 4:00 PM

Written by Dr. Bonnie Knutson: 

Call them Gen Z, Centennials, the iGeneration or just iGen.  Whatever it is called, this generation follows the infamous Millennials (Generation Y).  While there are no exact dates for when a generation begins and ends, in general, demographers and researchers use about a 20-year time frame for each cohort.  Typically, then, iGens are said to have been born between 1995 to 2005, putting them still in school with leading edge finishing up their college years.

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Video Killed The Digital Star | MiGrowthCast

MiGrowthCast
October 18, 2018 9:00 AM

Jesse & Duke chat with Tracey Spaulding, producer and writer at Cold Box Films, a Lansing-Based commercial film production company. She talks to them about trends in video marketing, why video matters to small business for advertising, content marketing, and more! They also talk about Cold Box’s success, the importance of live video in today’s marketplace, and what small business owners can do to get started with video marketing! 

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The Jon Dwoskin Experience

Communicating Business
February 19, 2018 10:00 AM

Business coach Jon Dwoskin discusses how he helps clients who are “stuck” in their business and how communication plays a role. The conversation continues with business coach Jon Dwoskin about how communications supports business development and how he tells his own story when trying to help companies grow.

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Learn how inbound marketing can help you send more customers

Business Next
July 21, 2017 1:00 PM

Michael Rogers talks with inbound marketing expert Kevin Dean, CEO of ManoByte, a member of the 2017 list of Michigan 50 Companies to Watch. From the ManoByte website: “Inbound marketing works by attracting visitors to your website, using content elements to convert them into leads so you can then close the business and delight those customers, so they become buyers time and time again. It's a process that's proven to work over legacy sales efforts you might be using like cold-calling and random print advertising. Inbound marketing is the best way to generate leads, earn new customers and build your revenue base.”

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Hard work and organization are key to building small business sales leads

Business Next
July 18, 2017 5:00 PM

Michael Rogers interviews nationally known small business advocate Chris Holman to learn more about key sales tips that every entrepreneur should know.

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Advice on how you as a salesperson can deal with difficult customers

Business Next
July 10, 2017 12:00 PM

Michael Rogers talks with sales coach and trainer Greg Coyne of Gerry Weinberg and Associates Sandler Training. Greg joined the Sandler Sales team in June 2012 as a sales trainer and sales force developer. Greg has been actively involved with Sandler Training since 2009. His almost 10 years of success in sales & business development in the advertising industry has brought him to this point. As a Sandler Trainer, he looks to help companies and individuals raise their sales to new levels by stopping unpaid consulting and assisting his clients to get out of their own way in their search for success.

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