((o
Knowledge • News • Insights
 o))
In Partnership With

Sales & Marketing

Wealth of Customer Data – Interview with the AMA CEO Russ Klein

globalEDGE Business Beat
March 10, 2017 12:00 PM

Hosted by Tomas Hult, this segment of the globalEDGE Business Beat is an interview with Russ Klein, Chief Executive Officer (CEO) of the American Marketing Association (AMA).

Read More

Academy of Marketing Science (AMS) – Interview with the AMS President-Elect

globalEDGE Business Beat
March 8, 2017 5:00 PM

Hosted by Tomas Hult, this segment of the globalEDGE Business Beat is an interview with O.C. Ferrell, President-Elect of the Academy of Marketing Science and James T. Purcell, Sr. Eminent Scholar in Ethics and Director of the Center for Ethical Organizational Cultures in the Harbert College of Business at Auburn University.

Read More

Value of the Academy of International Business

globalEDGE Business Beat
February 16, 2017 9:00 AM

Hosted by Tomas Hult, this segment of the globalEDGE Business Beat is an interview with Rosalie Tung, Immediate Past President, Academy of International Business. She is the Ming and Stella Wong Professor in the Beedie School of Business at Simon Fraser University.

Read More

Assisting Associations in Brand Identity Products

Association Impact
February 15, 2017 12:30 PM

Bob Watkins of A. Dean Watkins shares the success the company has had over the past 60 years and in great part assisting associations and their members in brand identity products. What started as a provider of calendars, pens and matches is now providing conference bags, apparel, office supplies, tech gift, awards, speaker gifts, certification pins and incentive gifts.  Think through your opportunities to expand your brand this year and then meet with Bob.  As you can hear, he has a host of great ideas.

Read More

How Inbound Marketing Can Grow Your Business

globalEDGE Business Beat
February 8, 2017 1:00 PM

Hosted by Tomas Hult, this segment of the globalEDGE Business Beat is an interview with Lisa Smith, President at InVerve Marketing. Tomas Hult is Professor and Byington Endowed Chair in the Eli Broad College of Business at Michigan State University. InVerve Marketing has been located in Lansing's Old Town area since 2001. During that time, they have created and served some pretty iconic Michigan-based national brands. And, not only are they vested in this creative community, but they are driven by the idea of posting results and return on investment for clients.

Read More

Tips for Building and Protecting Your Small Business Brand

Business Next
January 27, 2017 9:00 AM

Michael Rogers, communications officer for the Small Business Association of Michigan, interviews Dan Cherrin, owner of North Coast Strategies in Royal Oak, to learn more about small business brand management.

Read More

Great training tips on attitude and behavior in the sales process

Business Next
January 5, 2017 12:00 PM


Michael Rogers, vice president communications for the Small Business Association of Michigan, interviews business coach and trainer Greg Coyne of Jerry Weinberg and Associates Sandler Training to learn more about the importance of attitude and behavior in the successful sales process.

Read More

Tips for being a better small business road warrior

Business Next
November 22, 2016 2:00 PM

Michael W. Rogers, vice president communications at the Small Business Association of Michigan, learns some small business road warrior success lessons in his interview with David Fant, chairman of the association’s Strategic Communications Advisory Committee and owner of Market Mapping plus LLC Specialty Lists in Grand Rapids.

Read More

Talking about budget with your clients: don’t make this mistake

Business Next
November 16, 2016 2:00 PM


Michael Rogers, vice president communications for the Small Business Association of Michigan, interviews sales training expert Joe Marr of Sandler Training in Ann Arbor. Joe talks about the #1 mistake small business owners make when talking about budget with clients.

Read More

Ruth Bolton talks about service excellence and creating customer experiences

globalEDGE Business Beat
November 15, 2016 12:00 PM


Tomas Hult interviewed Ruth Bolton, Professor of Marketing in the Carey School of Business at Arizona State University, and recipient of the 2016 American Marketing Association / Irwin / McGraw-Hill Distinguished Marketing Educator Award.

Read More

NEWER POSTS  |  ALL POSTS  |   |