LANSING, Mich. – Edge Partnerships and Publicom joined forces Nov. 1 to create an agency unparalleled in its combined marketing, public relations, design and digital experience.
The new agency will operate under the name Edge Publicom with offices in downtown Lansing located at 117 E. Kalamazoo St.
Edge co-founders Lorri Rishar, MBA, and Angela Witwer immediately knew the fit was right with Publicom President Lisa O’Connor. More than a year in the planning, the new partnership purposefully worked toward a business model founded on exceptional client service, guaranteed results and, most important, a culture that embraced both a traditional foundation with new generation flexibility. The partners spent months making sure their clients would benefit and their teams would thrive.