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Marketing Moments

Marketing Moments, hosted by Dr. Bonnie Knutson. With her wit and entertaining style, Bonnie, a frequent speaker at business and association meetings takes her perspective and brings it to our broadcast platform. She shares decades of knowledge and brand awareness, and gives us all a new lens on marketing for business.

11:00 AM every Wednesday
Replay: 5:00PM, 11:00PM, 5:00AM


Recent Posts

Marketing Moments | Look out! Here They Come

Marketing Moments
July 16, 2021 4:00 PM

Marketing content shared with Michigan Business Network by:

Bonnie J. Knutson, PhD

The School of Hospitality Business

Broad College of Business

Michigan State University

Read More

Marketing Moments | Is Your Business Cheugy?

Marketing Moments
July 6, 2021 2:00 PM

Marketing content shared with Michigan Business Network by:

Bonnie J. Knutson, PhD

The School of Hospitality Business

Broad College of Business

Michigan State University

Read More

Marketing Moments | Move Over Walt Disney?

Marketing Moments
June 30, 2021 11:00 AM

Marketing content shared with Michigan Business Network by:

Bonnie J. Knutson, PhD

The School of Hospitality Business

Broad College of Business

Michigan State University

Read More

Marketing Moments | Your Next Act

Marketing Moments
June 22, 2021 6:00 PM

Marketing content shared with Michigan Business Network by:

Bonnie J. Knutson, PhD

The School of Hospitality Business

Broad College of Business

Michigan State University

Read More

Marketing Moments | Every Kid Should Study Latin

Marketing Moments
June 7, 2021 4:00 PM

Marketing content shared with Michigan Business Network by:

Bonnie J. Knutson, PhD

The School of Hospitality Business

Broad College of Business

Michigan State University

Read More

Who Leads Your Customer’s Experience?

Marketing Moments
December 24, 2018 9:00 AM

Written by Dr. Bonnie Knutson

Who in your business should be responsible for your customer’s experience?  When I ask managers and owners this question, the standard response is, “We all are.”  That is true.  Everyone in the company has a vital role to play in delivering a top-notch experience to each person who walks in the door, calls on the phone, or visits your website.  But who is the experience cheerleader?  Who is the chief architect for the totality of that experience?  Just as how the definition of experience varies, so does the person responsible for leading the guest strategy.

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45 North Aviation Adds Brand New Pilatus PC-12 NG To Fleet

Marketing Moments
December 19, 2018 9:00 AM

45 NORTH AVIATION ADDS BRAND NEW PILATUS PC-12 NG TO FLEET

 

Traverse City, MI, November 26, 2018 — Stationed in Traverse City, Michigan, 45 North Aviation is pleased to have recently added a new aircraft to their fleet!

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The Key Isn’t Demographics!

Marketing Moments
December 17, 2018 9:00 AM

Written by Dr. Bonnie Knutson 

If demographics aren’t the key, what is?  The answer is emotions. This truism was brought front and center in an online report from Brand Keys.[i]  The article points out what good marketers instinctively know:  People buy with their heart and justify with their head.  As noted neurologist Donald Caine said:  The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions.”  

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Yogi Berra Got It Right

Marketing Moments
December 10, 2018 9:00 AM

Written by Dr. Bonnie Knutson

If anyone tells you that he or she can prophesize what your business will be like a year from the day you read this, let alone five years into the future, I wouldn’t bet those numbers on a lottery ticket.  The only person I know that had it right was famed Yankees manager, Yogi Berra, when he said: “The future ain’t what it used to be.” 

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They Live by the “3 As”

Marketing Moments
December 3, 2018 4:00 PM

Written by Dr. Bonnie Knutson: 

Call them Gen Z, Centennials, the iGeneration or just iGen.  Whatever it is called, this generation follows the infamous Millennials (Generation Y).  While there are no exact dates for when a generation begins and ends, in general, demographers and researchers use about a 20-year time frame for each cohort.  Typically, then, iGens are said to have been born between 1995 to 2005, putting them still in school with leading edge finishing up their college years.

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