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Strategies for Dealing with Dissatisfied Customers

Michigan Business Beat
September 24, 2018 9:00 AM

diffuseDave Heisey dropped back by the MBN studios recently to discuss the challenges of dissatisfied customers.

Isn’t it nice to tell a friend about a wonderful company that you had the opportunity to experience and pass along your story of a great product or excellent service? Did you know that if we have a bad experience with a company we’re likely to tell at least twice as many people about that experience?

With social media at our fingertips, the number of people who can hear about a bad experience grows exponentially. From a business standpoint - bad products or bad service is unavoidable - these issues will happen. How can we train our staff to handle these blips to our normally good customer service experience?

crestcom_logo_blue_interactive_600Dave Heisey, a Michigan Crestcom Franchisee discusses some techniques to recover from a bad customer experience, and how the right approach can create customer loyalty after a hiccup.

To hear Dave and Jeffrey, please click on the embedded SoundCloud PodCast shared below.


Michigan Business Beat, hosted by Chris Holman, discusses economic development, new or unusual entrepreneurial initiatives, and successful business practices from different regions and industries around Michigan with a wide range of entrepreneurs and business leaders.

8:00 AM every Monday through Friday
Replay: 8:00 AM, 2:00 PM, 8:00 PM, 2:00 AM The music for 'Michigan Business Beat' is graciously shared use of Phil Denny's "Traffic Jam" off his 2012 CD 'Crossover'

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