Dave Heisey dropped back by the MBN studios recently to discuss the challenges of dissatisfied customers.

Isn’t it nice to tell a friend about a wonderful company that you had the opportunity to experience and pass along your story of a great product or excellent service? Did you know that if we have a bad experience with a company we’re likely to tell at least twice as many people about that experience?

With social media at our fingertips, the number of people who can hear about a bad experience grows exponentially. From a business standpoint - bad products or bad service is unavoidable - these issues will happen. How can we train our staff to handle these blips to our normally good customer service experience?

Dave Heisey, a Michigan Crestcom Franchisee discusses some techniques to recover from a bad customer experience, and how the right approach can create customer loyalty after a hiccup.

To hear Dave and Jeffrey, please click on the embedded SoundCloud PodCast shared below.