The Augmented Reality industry is ripe for the picking, and Christina York has her basket already full with her product, Spellbound. But it wasn’t so easy for her to load that basket! After a series of positive feedback, wins and accolades, the company suffered a series of ‘no’s’ when she was seeking funding. Rather than stall, she did what most entrepreneurs aren’t sure how to do; she chose to pivot.

Since the industry is still wide open, Christina kept open, and her company ALTality, discovered the niche of pediatric hospitals where a child needs a distraction during a procedure, or to keep them engaged and learning. Turning a page into an interactive surface was just what the doctor ordered!

Find out how Christina unlearned what she knew to be successful this week on The Trep Talk.