((o
Knowledge • News • Insights
 o))
In Partnership With

Entrepreneurship

SpellBound - An Entrepreneurial Success Story!

The Trep Talk
April 1, 2016 9:14 AM

Christina York - SpellboundThe Augmented Reality industry is ripe for the picking, and Christina York has her basket already full with her product, Spellbound. But it wasn’t so easy for her to load that basket! After a series of positive feedback, wins and accolades, the company suffered a series of ‘no’s’ when she was seeking funding. Rather than stall, she did what most entrepreneurs aren’t sure how to do; she chose to pivot.

Since the industry is still wide open, Christina kept open, and her company ALTality, discovered the niche of pediatric hospitals where a child needs a distraction during a procedure, or to keep them engaged and learning. Turning a page into an interactive surface was just what the doctor ordered!

Find out how Christina unlearned what she knew to be successful this week on The Trep Talk.

Take the Michigan Future Business Index Survey.

Stay on top of the latest trends impacting Michigan businesses today

The Trep Talk , hosted by Michael S. Melfi, is a weekly conversation with successful entrepreneurs who embody the entrepreneurial spirit. If you are an entrepreneur at any stage and interested in learning from successful entrepreneurs and business leaders, this podcast is for you! We will talk with guests about the entrepreneurial mindset as well as behavioral lessons that will impact any business. Our show provides relevant information to entrepreneurs in easy to understand content. We look forward to you joining us!

11:00 AM every Monday
Replay: 5:00 PM, 11:00 PM, Tuesdays 5:00 AM

Comments