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Content Marketing - An Emerging Field in Publishing

Communicating Business
February 10, 2016 8:50 AM

2016_02_10_Communicating_Business_2-8_S1_Dan_Duggan.jpgDan Duggan was a successful reporter for one of the state’s most influential outlets, Crain’s Detroit Business. But he took his Crain’s career in a new direction, heading up a new unit to tell stories in different ways. Duggan talks about how an emerging field of publishing is benefitting businesses and why any business should start thinking about “content marketing."

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Communicating Business, hosted by Matt Friedman, focuses on the best practices and opportunities in public relations, marketing, branding, philanthropy, and community relations. Key strategies on ways businesses can communicate messages effectively to the proper audiences are also be discussed. The show features interviews with Michigan business leaders and professional communicators from a wide array of industries.

9:00 AM every Monday
Replay: 3:00 PM, 9:00 PM, 3:00 AM

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