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Communicating Business

Communicating Business, hosted by Matt Friedman, focuses on the best practices and opportunities in public relations, marketing, branding, philanthropy, and community relations. Key strategies on ways businesses can communicate messages effectively to the proper audiences are also be discussed. The show features interviews with Michigan business leaders and professional communicators from a wide array of industries.

9:00 AM every Monday
Replay: 3:00 PM, 9:00 PM, 3:00 AM


Recent Posts

Looking Into a Future in Communications 

Communicating Business
June 15, 2017 9:00 AM

During the recent 2017 Mackinac Policy Conference, Matt Friedman caught up with Jennette Smith Kotila of Core Partners in Bingham Farms.

She discusses her transition from managing editor of Crain’s Detroit Business into a communications career in commercial real estate. 

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Advice on Communicating Something New

Communicating Business
June 14, 2017 5:00 PM

Larry Brown of LIFT in Detroit, provides advice on communicating something new, starting with the organization he leads, which is a collaboration into new materials technology. 

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Gerry Overcomes a Difficult Subject - Food Insecurity

Communicating Business
June 14, 2017 4:00 PM

While up at the 2017 Mackinac Policy Conference, Gerry Brisson of Gleaners Community Food Bank in Detroit, talking about how he overcomes the challenge of talking about a very difficult subject – food insecurity. 

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Big Change, Big Opportunities

Communicating Business
June 14, 2017 3:00 PM

Brad Coulter of Matrix Human Services in Detroit, talking about his communications challenges and opportunities after moving from a career in finance into life as a CEO of a major nonprofit organization. 

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Right Message, Right People, Right Time

Communicating Business
May 25, 2017 4:00 PM

This two-part segment includes interviews with Güd Marketing’s Partner and Chief Growth Officer, Debbie Horak and Partner and Chief Strategy Officer, Lisa Crumley. The first part is a lesson about how marketers do marketing for themselves. The second part is a conversation about messaging and why it’s crucial to start with one first step in particular.

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Michigan Business from a New Vantage Point

Communicating Business
February 27, 2017 5:00 PM

Communicating Business welcomes Ron Fournier who is Publisher/Editor for Crain’s Detroit Business DetroitRon Fournier left Michigan after college to start a journalism career, which ended up taking him from the Arkansas Governor’s Mansion to The White House. Now, he’s back and leading Crain’s Detroit Business. He talks with Matt about why he’s happy to be back and how he’s communicating the story of Michigan business from a new vantage point. 

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Meet your customers before they become your customers

Communicating Business
February 23, 2017 12:00 PM

Too many businesses forget about the opportunities they have to meet potential clients face to face. One way of doing that is by sponsoring events and telling your story directly to people, without any filter in between. Carl Gianotti of Sponsorship Solutions in Sterling Heights provides some advice on the options available to meet your customers before they become your customers.

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Better communication starts with research

Communicating Business
February 20, 2017 12:00 PM

Market research sounds expensive. But it doesn’t have to be. The CEO of Phoenix Innovate, a Troy company that helps its clients get to know its audiences better, says he’ll guarantee that if market research doesn’t help your company, he’ll pay for it. Kirk Vercnocke joins Matt to talk about how better communication can start with research.

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01-13-2017: Children's Hospital of Michigan Foundation - NAIAS 2017 Charity Preview

Communicating Business
December 7, 2016 2:00 PM

We are pleased to let you know, once again, Tanner Friedman is supporting the North American International Auto Show (NAIAS) Charity Preview on Friday, Jan. 13, 2017, and Matt Friedman in his role as Chair of the Board of Trustees of the Children's Hospital of Michigan Foundation (CHMF).

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Building a Business is about Building Reputation

Communicating Business
September 9, 2016 10:00 AM

Matt Friedman talks with Brian Freund co-owner of Charlevoix’s - That French Place. Building a business is about building a reputation. One relatively new Michigan business already has 5 stars on Yelp. It’s Charlevoix’s That French Place, co-owned by Brian Freund, who talks about how he has built a business and made customers happy in a communications case study in-the-making. 

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