((o
Knowledge • News • Insights
 o))
In Partnership With

Communicating Business

Communicating Business, hosted by Matt Friedman, focuses on the best practices and opportunities in public relations, marketing, branding, philanthropy, and community relations. Key strategies on ways businesses can communicate messages effectively to the proper audiences are also be discussed. The show features interviews with Michigan business leaders and professional communicators from a wide array of industries.

9:00 AM every Monday
Replay: 3:00 PM, 9:00 PM, 3:00 AM


Recent Posts

Michigan Business from a New Vantage Point

Communicating Business
February 27, 2017 5:00 PM

Communicating Business welcomes Ron Fournier who is Publisher/Editor for Crain’s Detroit Business DetroitRon Fournier left Michigan after college to start a journalism career, which ended up taking him from the Arkansas Governor’s Mansion to The White House. Now, he’s back and leading Crain’s Detroit Business. He talks with Matt about why he’s happy to be back and how he’s communicating the story of Michigan business from a new vantage point. 

Read More

Meet your customers before they become your customers

Communicating Business
February 23, 2017 12:00 PM

Too many businesses forget about the opportunities they have to meet potential clients face to face. One way of doing that is by sponsoring events and telling your story directly to people, without any filter in between. Carl Gianotti of Sponsorship Solutions in Sterling Heights provides some advice on the options available to meet your customers before they become your customers.

Read More

Better communication starts with research

Communicating Business
February 20, 2017 12:00 PM

Market research sounds expensive. But it doesn’t have to be. The CEO of Phoenix Innovate, a Troy company that helps its clients get to know its audiences better, says he’ll guarantee that if market research doesn’t help your company, he’ll pay for it. Kirk Vercnocke joins Matt to talk about how better communication can start with research.

Read More

01-13-2017: Children's Hospital of Michigan Foundation - NAIAS 2017 Charity Preview

Communicating Business
December 7, 2016 2:00 PM

We are pleased to let you know, once again, Tanner Friedman is supporting the North American International Auto Show (NAIAS) Charity Preview on Friday, Jan. 13, 2017, and Matt Friedman in his role as Chair of the Board of Trustees of the Children's Hospital of Michigan Foundation (CHMF).

Read More

Building a Business is about Building Reputation

Communicating Business
September 9, 2016 10:00 AM

Matt Friedman talks with Brian Freund co-owner of Charlevoix’s - That French Place. Building a business is about building a reputation. One relatively new Michigan business already has 5 stars on Yelp. It’s Charlevoix’s That French Place, co-owned by Brian Freund, who talks about how he has built a business and made customers happy in a communications case study in-the-making. 

Read More

A Link Between Business and Charity

Communicating Business
September 9, 2016 9:00 AM

Matt Friedman welcomes Juliette Schultz to Communicating Business. After a career in business, Juliette Schultz transitioned to nonprofit leadership as Executive Director of the Women’s Resource Center for the Grand Traverse Area in Traverse City. She talks about the important work of the Center and how Traverse City could be considered a model of sound communication between the business and charity communities.

Read More

Finding Strength in Your Team

Communicating Business
August 19, 2016 12:00 PM

Matt Friedman of Communicating Business interviews author and consultant Maureen Monte. After a career in the corporate world as the member of business teams, Maureen Monte is now a consultant to the builders of teams. She talks about how “knowing your audience” for communication means getting to understand your strengths and the strengths of your colleagues. Her book “Destination: Unstoppable” details her work with a Michigan high school hockey team that she helped turn from also-rans to champions. 

Read More

Relationship Building with Bob Alexander

Communicating Business
June 17, 2016 8:00 AM

This guest doesn’t talk about his job. Instead, he talks about an organization that could be a model of collaboration and relationship-building, the passion-fueled Planned Giving Roundtable of Southeast Michigan’s “Leave A Legacy” campaign.

Read More

Stay Out Of Trouble With Kevin Hand

Communicating Business
June 16, 2016 7:00 PM

The managing director of turnaround management firm Conway Mackenzie, Kevin Hand has been inside businesses that are in trouble. He talks about how communications can help keep trouble from starting and how matters can be made worse if communication is not a priority.

Read More

Exploring Creativity with John Mozena

Communicating Business
June 16, 2016 7:00 PM

With experience in communications agencies, in-house at corporations and now, as Vice President of the Mackinac Center, John Mozena has seen businesses communications from a variety of perspectives. He talks about the difference between a “story” and “news” and how creativity can help any organization deliver a message.

Read More

NEWER POSTS  |  ALL POSTS  |   |