Crystal creates a unique profile for anyone with a LinkedIn account, explaining how to speak, email, work with or sell to them most effectively. With disconcerting specificity, it tells you the words, phrases, style and tone you should use to reach the recipient in the way that they like to communicate, rather than your own – even their tolerance for sarcasm and emoticons.

It builds this profile from what it can glean about them online: their public Facebook or blog posts, their tweets and the other bits and pieces we all leave like a trail of breadcrumbs behind us as we go about our business on the internet.

For a sum, Crystal will even draft emails to people you’ve never met, using a tone and language that their online presence suggests will resonate with them.

This Email App May be a Game Changer

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