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Rebecca Abel | Building a Food Brand in Michigan

Michigan Business Beat
September 20, 2019 12:00 PM


Jeffrey Mosher speaks with Rebecca Abel, Owner of Treat Dreams Dessert Emporium & D'vine Cookies, of Ferndale, MI. They review the topic - Building a Food Brand.

During the conversation Rebecca covers how:
• She has had to be very flexible in creating the company to appeal to what the consumer wants.
• She has a strong passion for building her brand which has fueled her through the ups and downs.
• She tries to work on the business vs. in the business as much as possible and constantly is asking herself if what she's doing can be delegated of if it is important for her to do.

Listen to Rebecca and Jeffrey talk about building a food brand, in the PodCast shared below! 

treat dreams logoIn addition to the food business she's also a financial planner money manager and single mom. With limited time and energy to get everything she focuses on working in areas where she's strong and prioritizing the most important things to get done each day. Finding the right partner took several months but has been an amazing asset to the growth of my company.MBN YouTube Channel Subscription

  • Brookie DOugh STuffed
  • GIft Box mult
  • 5 pound ice cream sandwich
  • Dream Birthday Cake Seong
  • dream hot chcolate (2)

Michigan Business Beat, hosted by Chris Holman, discusses economic development, new or unusual entrepreneurial initiatives, and successful business practices from different regions and industries around Michigan with a wide range of entrepreneurs and business leaders.

8:00 AM every Monday through Friday
Replay: 8:00 AM, 2:00 PM, 8:00 PM, 2:00 AM The music for 'Michigan Business Beat' is graciously shared use of Phil Denny's "Traffic Jam" off his 2012 CD 'Crossover'

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