During the conversation Rebecca covers how:
• She has had to be very flexible in creating the company to appeal to what the consumer wants.
• She has a strong passion for building her brand which has fueled her through the ups and downs.
• She tries to work on the business vs. in the business as much as possible and constantly is asking herself if what she's doing can be delegated of if it is important for her to do.
Listen to Rebecca and Jeffrey talk about building a food brand, in the PodCast shared below!
In addition to the food business she's also a financial planner money manager and single mom. With limited time and energy to get everything she focuses on working in areas where she's strong and prioritizing the most important things to get done each day. Finding the right partner took several months but has been an amazing asset to the growth of my company.