Bottom Line I.T. with Erik Jacobsen and Amy Mumby talk about Pokemon Go! The speed at which Pokémon Go has spread is unprecedented. Less than a week after launch, this augmented reality mobile exploration game has been installed on twice as many phones as Tinder, it has double the engagement of Snapchat, and it is eclipsing Twitter in its percentage of daily active users. Small businesses have caught on too. As Pokémon Go users traverse their towns in search of Pokémon, local stores, restaurants, movie theaters, and other businesses are capitalizing on this massive opportunity, driving huge amounts of foot traffic and conversions both with simple in-app purchases and creative marketing campaigns. 

Articles from Business Insider, Forbes, and Lansing.org. 

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