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Helping Businesses better understand their Target Market

Michigan Business Beat
November 18, 2016 3:00 PM


ROI logo PNG.pngJeffrey Mosher speaks with Paul King revealing his professional history and then catches up with him about his new company, ROI Insights, Grosse Point, MI. ROI Insights helps organizations better understand and connect with their audiences with analytics and research.

“We help folks know who their audiences are and what they need to hear from them to get them to act.” - Paul King

Paul also reviews the current MFBI (Michigan Future Business Index) conducted twice a year, and which is ‘in the field’ right now. To get YOUR voice heard on the latest Michigan Future Business Index, take the survey HERE

For more knowledge, news, and insights visit:
www.michiganbusinessnetwork.com

 Take the MFBI Survey

Michigan Business Beat, hosted by Chris Holman, discusses economic development, new or unusual entrepreneurial initiatives, and successful business practices from different regions and industries around Michigan with a wide range of entrepreneurs and business leaders.

8:00 AM every Monday through Friday
Replay: 8:00 AM, 2:00 PM, 8:00 PM, 2:00 AM The music for 'Michigan Business Beat' is graciously shared use of Phil Denny's "Traffic Jam" off his 2012 CD 'Crossover'

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