Michael Rogers, vice president communications for the Small Business Association of Michigan, interviews Brian Basilico, author of "It's not about you, it's about bacon -- relationship marketing in a social media world." Basilico is a nationally recognized speaker, author, trainer and adjunct professor. He brings over 30 years of marketing experience to his award- winning internet marketing company, B2b Interactive Marketing, Inc. He is a syndicated blogger, and has been featured as a guest expert in Entrepreneur and Inc. magazines, as well as various news articles, radio shows and podcasts.

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