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Incentivizing Participation in Voluntary Green Programs

globalEDGE Business Beat
August 12, 2016 5:00 PM

Michael_Giebelhausen.jpegHosted by Tomas Hult, this interview segment of the globalEDGE Business Beat focuses on incentivizing participation in voluntary green programs. Michael Giebelhausen, Assistant Professor of Marketing at Cornell University, is the expert guest. Recent research by Tomas and Michael shows that incentivizing participation in voluntary green programs has both logical and not so obvious implications. Michael elaborates on what is meant by “adjusting the warm-glow thermostat” and why companies are becoming “greener” in their strategic thinking.

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globalEDGE Business Beat, hosted by Tomas Hult, covers discussions with a wide range of global leaders in business, government, and academe to provide information on the latest thoughts, tools, and markets that are flourishing globally.

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