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How to craft a loan proposal to boost your odds of lending success

Business Next
September 26, 2016 4:00 PM


Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with Perry Ballard, owner of Manager Perceived Value and a veteran SCORE counselor, to learn more about how to put together a winning loan proposal. Perry built an ad agency in southwest Michigan from a one-man-spare-bedroom-office to 28 people and $2 million per year annual income working in markets across the U.S. and overseas from local retail and services through travel/recreation and into light and heavy manufacturing. "That 30+ years proved two motivational paths increase response, no matter the message delivery channel – print or broadcast, social media, publicity/public relations, technical work – motivating a prospect starts by changing where YOU start thinking about your message," Perry says.

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