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Greater Lansing CVB and GLSA Announce Year-End Data

Michigan Business Network
February 21, 2017 5:15 PM


and Award Winners for Community Support

LANSING, Mich. – The Greater Lansing Convention and Visitors Bureau (GLCVB) held its annual meeting on February 21st, and announced both good news for the local economy and recognized numerous individuals with awards for vision, dedication and loyalty throughout the year.

The Greater Lansing region experienced a 4.8% increase in year-to-date area lodging occupancy, setting a record high for the region at 64%, according to Smith Travel Research (STR) data. Additionally, the Greater Lansing region experienced a 3.4% increase in Average Daily Rate (ADR), or average cost per available hotel room. In 2016 ADR was reported at $101.82 compared to $98.28 in 2015. These numbers from 2016 show the fourth consecutive year that both overall demand for regional hotel rooms, and the rate area lodging partners are able to charge for them, both went up. A prime indication of a healthy hospitality and tourism market.

“We’ve enjoyed a record-breaking year in the area,” said Jack Schripsema, President and CEO of the GLCVB. “For the first time in the history of the GLCVB, lodging partners in the region reported over one million hotel rooms consumed for the year. It’s a milestone to be shared and celebrated with the entire Greater Lansing hospitality community.”

The Greater Lansing CVB and Greater Lansing Sports Authority also formally recognized numerous partners with awards including: several Community Champions, two Milestone Awards, Sports Partner and Volunteer of the Year.

The Community Champions program was created to recognize local residents who advocate bringing convention and event business to the Greater Lansing area. Those recognized as Community Champions include: Dr. Huey-Wen Lin, Dr. Alexei Bazavov, Dr. Andrea Shindler, Dr. Shannon Schmoll, Dr. James Tiedje, Kathie Dunbar, Scott Dane and the Lansing Derby Vixens.

The Great Lakes Ice Cream & Fast Food Association and the Michigan Assisted Living Association were recognized with Milestone Awards for 50 years of meeting in Greater Lansing. The Greater Lansing Sports Authority was proud to recognize NUWAY Wrestling as Partner of the Year and Nancy Simpson with the Lansing Skating Club as Volunteer of the Year.

** For more information about the Greater Lansing Community Champions program, visit www.lansing.org or call 517-487-0077. For more information about the Greater Lansing Sports Authority, visit www.lansingsports.org.

The mission of the Greater Lansing Convention & Visitors Bureau is to positively impact the area’s economy by marketing the region as a travel destination.




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