Michael Rogers, communications officer for the Small Business Association of Michigan, interviews Cam Foote, author of The Business Side of Creativity. Although aimed at managing small marketing and communications firms, the book has great tips applicable to any small business, such as: How should you organize? What should you charge? What marketing techniques yield the best returns? How do you know when it’s right to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more, giving you practical, real-world answers and invaluable, expert advice.
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