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Customer 'Persona' Helps ANY Business

The Leaning Edge
March 2, 2017 11:00 AM

FrankMurdock.pngThe Leaning Edge welcomes Frank Murdock Principal, FKM Consulting, LLC, Ann Arbor, MI to talk about what a customer ‘persona’ is and why they are helpful to ANY business. 

Frank is an industrial engineer with over thirty-five years of experience in a variety of businesses including aerospace, automotive, banking, construction, distribution and manufacturing.  Before starting FKM Consulting LLC, Frank spent 28 years at Ford Motor Company in a variety of engineering positions, working with teams throughout the U.S., in Europe and in the Asia-Pacific region from Senior Management to the plant floor on process improvement and organizational change.  Frank has also been an adjunct professor teaching quality systems and project management at Lawrence Technological University in Southfield, MI.  A Senior Member of ASQ, Frank is also a member of the American Statistical Association, Systems Dynamics Society and the Project Management Institute.

Frank is also the Associate with PeopleGro, Plymouth, MI. Senior Director – Engineering & Operations, Advanced Manufacturing Group, Royal Oak, MI. Immediate Past Chair of the Lean Enterprise Division

ASQ Certified Six Sigma Black Belt, Lean Bronze Certified B.S. Engineering Science, Purdue University; M.S. Applied Mathematics the University of Michigan; and M.S. Industrial Engineering, Wayne State University

For more knowledge, news, and insights visit:
www.michiganbusinessnetwork.com

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The Leaning Edge, hosted by Debra Levantrosser, she speaks with leaders, implementers and believers in the lean philosophy to share their successes and struggles in hopes that they will help others in their lean journey.

The show focuses on the fact that lean is a mindset and a culture, not a set of process improvement tools, and shows how this approach can make your city, state and country an even stronger and more successful, stable place one organization at a time and one person at a time.

The “Lean” philosophy refers to engaging and involving all levels of employees in development of ideas to provide value to customers by aiming for high quality, low cost and short lead time. A specific kind of leadership style is seen in successful lean organizations which includes rewarding experimentation and developing people into problem solvers.

11:00 AM every Friday
Replay: 5:00 PM, 11:00 PM, 5:00 AM

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