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Clay Voorhees talks about doctoral education in marketing

globalEDGE Business Beat
November 15, 2016 10:00 AM

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Tomas Hult interviews Clay Voorhees, Director of the PhD program in Marketing and Associate Professor in the Broad College of Business at Michigan State University. The Broad College’s Department of Marketing has produced the most Ph.D. graduates in marketing in the last half a century by some accounts. Dr. Voorhees tells us about the department’s doctoral program and the overall goals for the program, who is the typical enrollee and what can they expect to learn, and what shifts in doctoral education in marketing he has seen in the last decade and how MSU’s program is keeping up with the changes.

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