Hosted by Tomas Hult, this segment of the globalEDGE Business Beat is an interview with Jagdish Sheth. “Jag” is the Charles H. Kellstadt Professor of Marketing at Emory University Goizueta Business School and Founder of the Sheth Foundation together with his wife, Madhu, in 1991 (http://www.shethfoundation.org).
Tomas Hult is Professor and Byington Endowed Chair in the Eli Broad College of Business at Michigan State University. The Sheth Foundation is a not-for-profit organization whose mission is to develop and recognize scholars and scholarship in marketing globally and further the development of marketing thought. Dr. Sheth shares with our listeners the historical legacy of the American Marketing Association (AMA) Doctoral Consortium and why the Sheth Foundation provides funding assistance to it. Importantly Jag discusses the impact that the Consortium has made in the discipline of marketing over time, and the unique model of today's top scholars mentoring the next generation.
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