Tomas Hult talks with Jagdish Sheth, who is the Charles H. Kellstadt Professor of Marketing at Emory University Goizueta Business School, and Co-Founder of the Academy of Indian Marketing together with S. Neelamegham, V. Kumar, and Rajeev Karwal. The vision for AIM is to be the world's leading research and practice driven academic organization, recognized for generating and disseminating unique marketing perspectives on emerging markets including India.

The discussion involves Dr. Sheth’s thinking behind starting the Academy of Indian Marketing, the impact that AIM can have, and the role of Indian academics in the global marketplace.