Hosted by Tomas Hult, this segment of the globalEDGE Business Beat is an interview with Russ Klein, Chief Executive Officer (CEO) of the American Marketing Association (AMA).

Tomas Hult is Professor and Byington Endowed Chair in the Eli Broad College of Business at Michigan State University. The AMA strives to be the most relevant force and voice shaping marketing around the world; an essential community for marketers (www.ama.org). Russ Klein has held top marketing positions (CMO Dr Pepper/7UP, 7-Eleven, Arby’s, Burger King) at a number of the world’s top brands, and he provides his take on the notion of and what to do with today’s wealth of customer data! This is a give and take of customer privacy and the quest for more personal brand experiences. In this new era of marketing, Russ talks about companies and brands that stand out to him for their marketing strategy. He also addresses the value created by his current organization – the American Marketing Association – to its members and the overall marketing profession.

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