Hosted by Tomas Hult, this segment of the globalEDGE Business Beat is an interview with Eric Doerr is Director of Student and Corporate Engagement for the Department of Marketing in the Broad College of Business at Michigan State University, and his relatively new position is the focus of our segment. As a background, the field of marketing is rapidly expanding; innovative technologies and rising customer personalization have raised the bar for industry professionals. The globally-recognized faculty of the Department of Marketing in the Broad College of Business connect cutting-edge marketing research insights to engaging industry-driven curriculum to ensure Broad marketing graduates are able to exceed these growing expectations. Eric Doerr serves as a core linkage between the department, students, and corporations in this “marketing ecosystem.”