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Skoop | SmartZone Best Small Business

Michigan Celebrates Small Business
July 9, 2020 11:00 AM

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Smartzone Best Small Business Awardee

Skoop

In a lead-up to the 2020 Michigan Celebrates Small Business Gala Celebration Jeffrey Mosher spoke with several winning companies from this cycle. Due to the COVID-19, this year’s gala will take place online July 28th! Please visit michigancelebrates.org/

Here, he speaks with Josh Cooper who is the Founder/CEO of Skoop. Skoop was nominated as a SmartZone Best Small Business for 2020!

 


To listen to the full interview please click on the embedded
SoundCloud PodCast below!

 

Questions:

  • Describe the company in one sentence.

Plug SKOOP signage into any screen to turn it into a looping digital billboard.

  • What is the next major accomplishment planned by the company? 

SKOOP is getting ready to release SKOOP Signage Premium, a SAAS that will be one of the most advanced Ai powered advertising management systems in the world. SKOOP Signage Premium will make it easy for any high traffic business to turn their empty walls into new found revenue through digital signage

  • What makes the company truly unique? 

SKOOP is one of the only cloud based systems for digital billboards. All SKOOP enabled screens use audiences intelligence to scan for demographic information. Based off of who is standing in front of the screen, custom messages from local and national advertisers will be displayed.

  • What small business trend is impacting you the most?

Ai enabled Software as a Service (SAAS). Digital transformation is forcing the billboard industry to move away from traditional media buying methods and switch to more current online buying methods. SKOOP builds the digital marketplace system that these static billboard networks need to make the digital switch.

  • Describe the company culture in three words.

Intelligent. Focussed. Compassionate.

  • How is the company engaged with the community?

Our core mission at SKOOP is to foster community through unique digital experiences. SKOOP works with Michigan State Universities Hatch Incubator for Student Entrepreneurs. Cooper and the SKOOP team help student business owners leverage an entrepreneurial spirit to challenge the status quo.

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Michigan Celebrates Small Business (MCSB) remains on the forefront of championing small business and fostering the entrepreneurial spirit in Michigan. The MCSB's role is to serve as a catalyst for creating an entrepreneurial culture while inspiring the next generation of entrepreneurs.