Hosted by Jade Sims, this segment of the globalEDGE Business Beat is an interview with Jeff Rojek, Director of the Center for Anti-Counterfeiting and Product Protection (A-CAPP) at MSU. Jeff talks about the Center, his background in law enforcement and how he became interested in brand protection, and how he and his team help Michigan businesses through their research, training and certificate program, their practitioner journal The Brand Protection Professional, and their annual Brand Protection Summit held here in East Lansing.

You can contact the A-CAPP Center and follow their work on their website: a-capp.msu.edu/

Listen to full interview now!