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New Ways to View the Web, from the Pros

December 21, 2020 9:00 AM

SWP-logo-transparent-cropped_b3dd985075fdfb4a83d9536e08c867ec-1The internet is always changing, so the way we work with it should always be evolving.

Don't worry, we think about this stuff so you don't have to. This week, we're breaking the old mold and talking about some modern ways to view websites.


In this newsletter:

It's Time to Change the Way We Think About SEO

Ready to feel old? Google is now over 20 years old. This not only means that some of us are taking A LOT more ibuprofen than we used to, but also that we need to completely rethink the way we think about SEO. 

The internet is very different than it was twenty (or even 10!) years ago and if you're still thinking about SEO the same way you did then, you're setting your business up for failure. So, let's take a look at the expectations that need to change. 

Retrain Your Brain
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From the "Swipe File": Nextiva

Many companies are afraid of having their homepage be too long, which hearkens back to an outdated way of thinking about the web (remember our out-of-date perceptions? 👆). But not Nextiva. 

Nextiva is a phone system for businesses large and small and their website is as forward-thinking as their 21st-century communication services. 

Their page is made for scrolling and their design is simple, with big, readable fonts, sharp blue accent colors, and light greys and whites for contrast. Check out our swipe file for more reasons we love this super sleek site. 

What We REALLY Think About This Site...
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How to Create the Perfect Content Brief

A lot of time can be spent (aka wasted) trying to figure out what your content should say, how it should feel, and what message should come across in your blog or website.

Unless you use a content brief.

Find out why we ask for a content brief for every page we produce. 

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Starting in 2021, slow websites will be removed from search results. Ouch. Find out if your website will make the cut or if you'll end up losing customers.
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MiGrowthCast, co-hosted by Jesse Flores and Duke Kimball, provides a fresh, in-depth look at timely technology topics impacting small businesses in Michigan and throughout the US. Specials thanks for the original theme for the show which is written and performed by Lansing artist Blaine & His Keyboard.

10:00 AM every Thursday
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