Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with Linda Daichendt, executive director of the Mobile Technology Association of Michigan, about the annual Mary Meeker Internet Trends report, a highly influential description of key developments and factors affecting the tech world.
Please note that this show was recorded and aired at the point of this edit,... three years ago. The Mary Meeker link now points to the corresponding 2019 data; as the 2016 data report has been dropped.
Some highlights of Michael and Linda's discussion about the report include:
The global internet adoption rate was flat year-over-year at 9%, reaching 3 billion users or 42% of the world’s population.
Smartphone adoption’s growth is slowing, while Android increases marketshare despite a shrinking average selling price.
Video viewership is exploding, with Snapchat and Facebook Live showing the way, though video ads aren’t always effective .
Messaging is dominated by Facebook and WeChat, it’s growing rapidly, and evolving from simple text communication to become our new home screen with options for vivid self-expression and commerce
US advertising is growing, with Google and Facebook controlling 76% of the market and rising, but advertisers still spend too much on legacy media rather than new media where the audience has shifted
Meeker predicts the rise of voice interfaces because they’re fast, easy, personalized, hands-free, and cheap, with Google on Android now seeing 20% of searches from voice, and Amazon Echo sales growing as iPhone sales slow
The USA could become the home of the auto industry again thanks to innovation from Tesla and Google despite US auto sales slipping since 1950, though car ownership will fall as Uber/UberPool sharing becomes mainstream
For the full episode of 6 segments listen below!
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