On Michigan Business Beat Jeffrey Mosher discusses with Joe Johnson, Founder, CEO of Vade Nutrition of East Lansing, MI.
He finds out Why Joe started VADE Nutrition? What has been the hardest challenge in growing VADE?
How Joe is currently marketing, and what's next for VADE?
To hear Joe and Jeffrey's interview click the embedded SoundCloud PodCast shared below!
Joe and Megan Johnson are the founders of Vade Nutrition, and the inventors of the world's first and only portable protein powder- Dissolvable Protein Scoops (PATENT PENDING). They met years ago at a summer camp for college athletes; Joe was a wrestler at Michigan State University Megan was a cheerleader at the University of Arizona. They now live in East Lansing, MI with their son Noah. With Joe being a true entrepreneur at heart, he always wanted to run his own company and bring a new product to market.
In the summer of 2016 they gave up other job opportunities to pursue Joe's dream of starting his own business, and that's when VADE Nutrition was born. This huge step of faith changed the course of their lives dramatically as they risked everything to make this business happen.
Joe and Megan originally thought of these "Pods" for protein powder when they began to realize that scooping protein powder in the car after a workout made the seats and console of their car covered in powder, and taking protein powder on the go was impossible without prepping ahead of time by pre-measuring into a baggy or bottle compartment.
The Johnson's goal is to help make people's lives easier with their Patent Pending Dissolvable Protein Scoops and to give back to their community through creating jobs and donating VADE's products to feed the hungry.