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Michigan Kombucha Company Expands Retail Presence by 25%- Just in Time for the Holidays!

Michigan Business Network
November 30, 2023 7:00 AM


Cultured Kombucha Co. has partnered with SpartanNash stores to stock their nutritious brew at an additional 85 stores in Michigan

TRAVERSE CITY, MI, (Nov. 2023) —You can expect to see more Cultured Kombucha Co. products at
a store near you. The Traverse City-based company is embarking on a new venture with distributor,
SpartanNash. The product line has recently launched on Spartan stores shelves and is the perfect drink to toast with your guests at any holiday dinner.

Cultured’s ready-to-drink kombucha products can be found at all 85 Michigan SpartanNash stores—including Family Fare, VG’s Grocery, D&W Fresh Market and assorted independent Spartan stores throughout the state. More Michigan communities will now have access to the
fermented tea that's brewing in popularity due to its health benefits.

“This partnership with SpartanNash enables us to expand our company mission to help consumers make healthier lifestyle choices - one sip at a time,” said Courtney Lorenz, founder of Cultured Kombucha Co. “We’re thrilled to provide easily accessible and affordable kombucha tea to every corner of the state. This incredible opportunity increases healthy food access in Michigan with the help of Spartan stores.”

This partnership expands the company’s total retail footprint to just over 400 stores allowing Michiganders in all corners of the state to sip on the health benefits. This partnership makes Cultured Kombucha Co. the fastest growing and most in-demand craft kombucha in Michigan. Customers can purchase the kombucha teas in individual bottles for $3.99 in SpartanNash produce departments.


About Cultured Kombucha Co.
Cultured Kombucha Co. was founded in 2015 as the first microbrewery of kombucha tea in
northern Michigan. Their tart, sweet and bubbly tea creates a probiotic health beverage
focused on nourishing your body from the inside out. Cultured kombucha is certified organic,
certified vegan, and certified woman-owned. Their unique kombucha flavors are minimally
processed to bring you the most pure kombucha possible. For more information, please visit
www.drinkcultured.com or follow us on Instagram and Facebook.

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Michigan Business Network is an online broadcasting company that provides knowledge, news, and insights into Michigan’s businesses, industries, and economy.