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Matt Jung and the Big Joe Brand, Getting to Core Values for Innovation and Growth

Michigan Business Beat
August 20, 2019 5:00 PM


Jeffrey Mosher catches up with Matt Jung, Co-Founder of Comfort Research, of Grand Rapids, MI.

  • History of the company/how it began
  • Where it currently stands today
    • Business stats
  • Company culture
    • How businesses can retain/recruit employees
  • Innovation in products
    • How these products have driven sales
  • Company growth
    • What is the company positioned for and what can businesses learn from this.

Click below to hear Matt and Jeffrey discuss the company, it's culture, core values and growth. 

Hear this inspiring entrepreneurial story, sure to be a fit with many who visit MBN's website. It begins with two young friends and a wood chipper, and it evolves into what is the world’s top-selling bean bag/casual lifestyle furniture brand positioned to break the $100 million milestone in sales this year.

It begins back in 1997 when college roommates Matt Jung and Chip George were solving for what they felt was an atrociously uncomfortable couch that had come with their rental unit. They determined the frame to be the primary culprit, so the pair decided to shred the foam and padding from the couch cushions and sew it into fabric to form a pair of rustic bean bag chairs. The result was a relax-worthy recliner so amazingly comfortable that all their friends insisted they make more. A new concept was born – The Fuf. The Fuf is now the inspiration for a revolutionized bean bag chair that is currently the #1 bestseller in ‘sofas and couches’ on Amazon. 

Comfort Research photo of: Team Members Sitting with Big JoeToday, Comfort Research products are all sold under the ‘Big Joe’ brand in major retailers like Sam’s Club, Walmart, Wayfair and Target. With more than 200 employees and three manufacturing facilities throughout the U.S.

Co-founders Matt Jung and Chip George are entrepreneurs at the core, and they have a unique approach to company culture—one that eschews traditional corporate culture benchmarks in favor of a culture that celebrates individuality as much as teamwork. What they are doing is different, but it’s clearly working.

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Michigan Business Beat, hosted by Chris Holman, discusses economic development, new or unusual entrepreneurial initiatives, and successful business practices from different regions and industries around Michigan with a wide range of entrepreneurs and business leaders.

8:00 AM every Monday through Friday
Replay: 8:00 AM, 2:00 PM, 8:00 PM, 2:00 AM The music for 'Michigan Business Beat' is graciously shared use of Phil Denny's "Traffic Jam" off his 2012 CD 'Crossover'

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