Tomas Hult speaks with Rich Spreng, Director of the Master of Science in Marketing Research Program in the Eli Broad College of Business, at Michigan State University.

They talk about the unique aspects of the MSMR program and the main reasons why it is a win-win program for both students and companies. They dig into the close connection that the marketing research industry has with the MSMR program, and the few competitors worldwide who can offer such tremendous value in Marketing Research.