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It’s On: Detroit Auto Show Announces BMW, Cadillac, Chevrolet, GMC, Ford, Tesla and Volkswagen to Participate in All-New Indoor EV Track

A Shunpiker's Journal
September 19, 2023 8:00 AM


Three Days Left - Show Features Powering Michigan EV Experience Indoor Track and Street Course Ride-and-Drives on the 2023 Chevrolet Grand Prix Race Circuit

DETROIT – Visitors to this year’s Detroit Auto Show will experience first-hand some of the most exciting vehicles in the market. The Detroit Auto Show announced today that seven brands including BMW, Cadillac, Chevrolet, GMC, Ford, Tesla and Volkswagen will take part in the debut of the Powering Michigan EV Experience indoor track. This new ride-along activation is designed to give show-goers an exhilarating experience in new EVs on a serpentine track featuring a 300-foot acceleration lane. The Detroit Auto Show is September 13-24 at Huntington Place in Detroit and tickets are available at naias.com/buy-tickets.

The Powering Michigan EV Experience will operate throughout the duration of the Detroit Auto Show. The new addition to the show is sponsored by the Powering Michigan team of International Brotherhood of Electrical Workers (IBEW) Local 58 and the National Electrical Contractors Association (NECA).

“While we continue to evolve as a new, reimagined show, our core objective remains the same - providing consumers access to the latest vehicles, technologies, and experiences. We look forward to these new and exciting opportunities for our guests in September,” said Detroit Auto Show Chairman Thad Szott. 

Outside of Huntington Place, Ford and Tesla will offer street course ride-and-drives. Show visitors will get a chance to get behind the wheel and take products for a spin along the Detroit riverfront over portions of the Chevrolet Detroit Grand Prix downtown race circuit.  

In addition to the street course ride-and-drives and the indoor Powering Michigan EV Experience, show attendees can expect the return of brand-specific indoor tracks from Jeep, Ram, and Ford, in addition to new experiential activations.

“This year’s show is focused on increased experiences,” Szott said. “Manufacturers continue to want to demonstrate their products, not simply display them. And consumers are looking for experiences to engage with these products, especially as we enter into this era of new mobility.”

Media registration is now open at naias.com/media. Public Show, Technology Days and Charity Preview tickets are on sale at naias.com/buy-tickets.  

Visit naias.com for the most up-to-date show details, including press conference schedules, show times, ticket prices, hotel information, entertainment updates, and what-not to miss at the show. 


The Detroit Auto Show is one of the most influential annual automotive events in the world and a showcase for emerging technologies.  The iconic show features brand-defining vehicles, product ride-and-drives, and dynamic experiential activations.  The event includes: Media Day, an opportunity for automakers and industry suppliers to debut new products and technologies; Technology Days, a chance to preview emerging mobility technologies and engage with innovators; Mobility Global Forum, a two-day symposium on mobility trends and new technologies; AutoMobili-D, an inside look at future mobility platforms; Charity Preview, a signature fundraising gala for children’s charities; and the Public Show, a nine-day mobility and community celebration.  For more information, visit naias.com


  • Public Show, Saturday, Sept. 16 through Sunday, Sept. 24


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A Shunpiker's Journal, hosted by Steve Purdy, covers the stories of its host and others who shun the turnpikes and freeways of America to better enjoy the businesses and life that revolve around the automobile.

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