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ICYMI: Media Business | Tyler Theile How Media Deals with Economic Impact of Big Events

Media Business
March 15, 2024 10:00 AM


Tony Conley is a newer content contributor and show-host for Michigan Business Network. To wrap up his sixty-eighth episode, Tony has a three-segment conversation regarding the recent NFL playoffs for the Detroit Lions impacting Michigan's economy and what might be expected with the upcoming NFL Draft.

He welcomes back Ms. Tyler M. Theile, the vice president, COO, and director of public policy for Anderson Economic Group.

Listen to Tyler and Tony's conversation by clicking on the PodCast playlist below!


In their conversation Tony covered several topics with Tyler,...

The net economic impact of the National Football League’s National Football Conference (NFC) Divisional Playoff Game between the Detroit Lions and Tampa Bay Buccaneers is expected to exceed $50 million, according to new analysis from East Lansing-based economic consulting firm Anderson Economic Group, LLC. AEG found that attendee expenditures will have a direct economic impact of $31,651,281, with an additional indirect impact of $20,573,333. How did you arrive at these figures?

Detroit is hosting the 2024 NFL Draft in April. Do you expect the same economic impact?

What can we in the media be better at covering Michigan's economy? 

Anderson Economic Group also has various industry-specific reports available to view as well as an economic conditions monitor that tracks key economic indicators for Michigan, Illinois and the U.S. as a whole. 


About Anderson Economic GroupSince its founding in 1996, Anderson Economic Group has become one of the nation’s premier boutique consulting firms, specializing in business valuation, expert testimony, and public policy. Anderson Economic Group has assisted governments, universities, large corporations, and businesses across the U.S. and abroad. All of the firm’s work is grounded in the core values of professionalism, integrity, and expertise. Anderson Economic Group has offices in East Lansing, Michigan and Chicago, Illinois. For more information or to speak with one of our experts, visit andersoneconomicgroup.com

Tyler's work includes contributions to projects in all three practice areas as well as business management, operations, and administration of Anderson Economic Group quality standards.

Ms. Theile’s recent projects include an economic impact analysis for a mixed-use real estate development, a minority valuation for a beer distributor, an analysis of power transmission infrastructure projects, and an economic impact survey related to auto insurance legislation in Michigan. Other projects include salary surveys and competitiveness analysis, a global survey of water-intensive companies in order to gauge the value of water management innovation, and The State Economic Handbook, 2008, 2009, and 2010 published by Palgrave Macmillan. She has also contributed to previous reports including Automation Alley’s Annual Technology Industry Report and Michigan’s University Research Corridor: Annual Economic Impact Report.

Prior to joining AEG, Ms. Theile worked in the executive office of Michigan’s attorney general, where she assisted with research, consumer protection, and external affairs. She has also worked in political fundraising and for the Michigan Senate.

Ms. Theile is a graduate of Michigan State University’s James Madison College, where she received a BA in international relations with a specialization in political economy.

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Thank you to Benjamin Robinson and Motor City Skyline's music

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Media Business, hosted by Tony Conley. As a media veteran with more than 25 years of working experience working in television, radio, print, and social media platforms, Tony and his guests will explore the business of the media. Does the media care about journalistic integrity, proper reporting, making profits, telling all sides of every story? Is the media now an opinion based entity focused on its own agenda and do they favor sides? How does the media influence business and how does business influence the media? What are the solutions to the frenzy of Media Madness? Media Business will present all sides of these stories and let you decide.