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ICYMI: GM CEO Mary Barra Shares How the Automaker Is Making Headwind in Emerging Technologies

Michigan Business Network
May 31, 2024 7:00 AM


May 23rd, The Detroit Economic Club and Detroit PBS presented a discussion with the highest-ranking woman in the auto industry about the EV revolution, its challenges and opportunities, and GM’s progress as new technologies shift into high gear.

Here is that One Detroit’s websiteFacebook and YouTube


The electric vehicle industry has disrupted more than a century of automobile innovation. The EV revolution is all the craze these days and with it comes more opportunities and challenges, from rife competition to lower profit margins to getting buy-in from stakeholders, General Motors CEO and Chair Mary Barra is undeterred in her commitment to overcoming market obstacles to transitioning successfully.

Join Barra for a look at how she’s guiding GM into its next century toward electric, autonomous and software-defined vehicles. Barra discusses GM’s strategic bets on the future and how the company is driving technology advancements and improving the customer experience with the potential to create a better world for all. The conversation is moderated by news anchor for WDIV Local 4 Rhonda Walker.

About Mary Barra:

Barra is Chair and Chief Executive Officer of General Motors. She made history in 2014 when she became GM’s first female CEO and the first woman to hold this title in the male-dominated auto industry. She has worked at GM since the onset of her career.  Barra has led the charge to modernize GM, focused on creating the best customer experience and strengthening GM’s core vehicle and services business, while also working to deliver transformative technologies such as electrification, autonomous driving and software.

Prior to becoming CEO, Barra served as GM Executive Vice President, Global Product Development, Purchasing and Supply Chain, and as Senior Vice President, Global Product Development. In these roles, Barra and her teams were responsible for the design, engineering and quality of GM vehicle launches worldwide.

Barra graduated with a Bachelor of Science degree in electrical engineering in 1985, followed by a Master of Business Administration from the Stanford Graduate School of Business in 1990.

About Rhonda Walker:

Rhonda Walker is an award-winning journalist and co-anchor of the weekday morning newscast at WDIV Local 4 News, a position she has held since 2003.

Throughout her life, Walker has served the Detroit community.  Her passion for giving back and uplifting others is demonstrated by the nearly 75 appearances she makes annually through motivational speaking and in support of charitable efforts.

Over the years, she has received awards and honors from over 50 different community, corporate and professional organizations, including 16 community service awards and other prestigious honors such as the 2019 recipient of the Neal Shine Award for Excellence in Media Commitment to Philanthropy.

General Motors (NYSE:GM) is a global company focused on advancing an all-electric future that is inclusive and accessible to all. At the heart of this strategy is the Ultium battery platform, which will power everything from mass-market to high-performance vehicles. General Motors, its subsidiaries and its joint venture entities sell vehicles under the Chevrolet, Buick, GMC, CadillacBaojun and Wuling brands. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety and security services, can be found at https://www.gm.com.

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Michigan Business Network is an online broadcasting company that provides knowledge, news, and insights into Michigan’s businesses, industries, and economy.