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How to Use Content Marketing to Grow Your Small Business

Business Next
October 5, 2015 12:30 PM

Business SpotlightMichael Rogers, vice president communications for the Small Business Association of Michigan, talks with business author and content marketing expert, Joe Pulizzi, who explains how small business owners can position themselves as an informational leader in their niche, and develop content that is as beloved as that coming from any traditional media company.

Business Next, hosted by Michael Rogers, has tips and advice on how small business owners can be more efficient, profitable and successful.

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