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Global Marketing Strategy Trends

globalEDGE Business Beat
February 10, 2015 10:30 AM

international-business-and-tradeTomas speaks with George Day, Geoffrey Boisi professor of marketing and co-director of the Mack Institute for Innovation Management in the Wharton School at University of Pennsylvania, they discuss marketing strategy trends for global companies.

globalEDGE Business Beat, hosted by Jade Sims, covers discussions with a wide range of global leaders in business, government, and academe to provide information on the latest thoughts, tools, and markets that are flourishing globally.

9:00 AM every Wednesday
Replay: 3:00 PM, 9:00 PM, 3:00 AM

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