Detroit Auto Show Announces Ford, General Motors and Stellantis to Reveal Six Vehicles at September Show

• Ford, GM, and Stellantis to host vehicle reveals 
• Unveilings to take place on Media and Technology Days

DETROIT (July 2023) – The Detroit Auto Show announced in recent days, Ford, General Motors, and Stellantis have confirmed they will each hold important vehicle reveals, totaling six reveals between the Detroit Three, during the show’s Media and Technology Days (Sept. 13 -14).  The Detroit Auto Show runs from Sept. 13 - 24 at Huntington Place in Detroit.  

“We are thrilled by the tremendous support of our hometown Detroit Three in bringing these exciting reveals and their products and vehicle activations to the show,” said Detroit Auto Show Chairman Thad Szott.  “We expect the momentum created by these unveilings to generate outstanding media and consumer attendance and interest.”

Mark Truby, Ford's chief communications officer, said the show through the years has provided Ford a unique stage to showcase its new vehicles with employees and fans. “The Detroit Auto Show is a longstanding tradition that brings the community, consumers, car enthusiasts, and our employees together,” Truby said.  “We’re excited to return this September and look forward to making a splash with some of our most iconic and important new vehicles.”

General Motors Vice President of Product and Brand Communications Michelle Malcho said, “We’re excited to welcome consumers to our hometown as we showcase never before seen products in addition to our full portfolio of award-winning best-selling products and brands.” 

Rick Deneau, head of product and brand communications, at Stellantis in NA, noted, “It’s the Detroit show, which makes it especially exciting to offer consumers the opportunity to go for a ride in our Jeep and Ram vehicles on our specialized test tracks, as well as check out all the latest offerings from the rest of our North American brands.  We also greatly look forward to showcasing new Ram and Jeep vehicles there for the first time, here in our hometown.”

The Detroit Auto Show returns this year with a new Powering Michigan EV Experience indoor track that will feature a wide range of EV vehicles.  The show also includes a first-time, two-day Mobility Global Forum that will spotlight leading voices in the mobility space, including top officials from industry and government.  AutoMobili-D, the show’s technology showcase, presented by the Michigan Economic Development Corporation and the Office of Future Mobility and Electrification, will feature startups, technology companies, and leading universities. 

Media registration is now open at naias.com/media.  Public Show, Technology Days, and Charity Preview tickets are on sale now at naias.com/buy-tickets.  Huntington is the Presenting Sponsor of Charity Preview. Entertainment for the black-tie gala will be announced soon. 

Visit naias.com for the most up-to-date show details, including press conference schedules, show times, ticket prices, hotel information, entertainment updates, and what not to miss at the show. 

ABOUT THE DETROIT AUTO SHOW:

The Detroit Auto Show is one of the most influential annual automotive events in the world and a showcase for emerging technologies.  The iconic show features brand-defining vehicles, product ride-and-drives and dynamic experiential activations.  The event includes: Media Day, an opportunity for automakers and industry suppliers to debut new products and technologies; Technology Days, a chance to preview emerging mobility technologies and engage with innovators; Mobility Global Forum, a two-day symposium on mobility trends and new technologies; AutoMobili-D, an inside look at future mobility platforms; Charity Preview, a signature fundraising gala for children’s charities; and the Public Show, a nine-day mobility and community celebration.  For more information, visit naias.com. 

DATES FOR THE DETROIT AUTO SHOW:

• Media Day, Wednesday, Sept. 13
• Technology Days and AutoMobili-D, Wednesday, Sept. 13 and Thursday, Sept. 14
• Mobility Global Forum, Wednesday, Sept. 13 and Thursday, Sept. 14
• Charity Preview, Friday, Sept. 15
• Public Show, Saturday, Sept. 16 through Sunday, Sept. 24

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2023 Detroit Auto Show Announces New Experiences, More Brands, 

EV Track and Inaugural Global Forum

Show Returns to Detroit Sept. 13 - 24

• Detroit Three committed to all brands participating
• Double the number of brands participating
• New Powering Michigan EV Experience indoor track 
• Multiple vehicle debuts confirmed; more street course ride-and-drives 
• Inaugural Mobility Global Forum
• 200 startups/technology displays projected for MEDC-supported AutoMobili-D

The Detroit Auto Show today revealed highlights of the September 2023 show, an EV immersion, and reflection of the mobility transformation underway – with more brands participating, a new EV Experience indoor track, added street course ride-and-drives and an inaugural, content-rich Mobility Global Forum.  

With over three months until the show opens, organizers report there’s more news on the horizon, including a couple of “firsts” for the Detroit Auto Show, that will be announced soon.  

Held at Huntington Place in Detroit, the show kicks off with Media Day on Wednesday, Sept. 13.  Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept. 13 - Thursday, Sept. 14, and the signature Charity Preview event is Friday, Sept. 15.  The show opens to the public Saturday, Sept. 16 - Sunday, Sept. 24.  

“Michigan has been the center of the automotive world for a century, and we will define the future of mobility and electrification,” said Michigan Governor Gretchen Whitmer. “Our economic development efforts, innovative talent programs, and strong workforce are helping us bring home thousands of good-paying manufacturing jobs and supply chains of electric vehicles, batteries, chips, and other emerging mobility technology. Together, we will continue leading and building the future.”

Detroit Mayor Mike Duggan echoed the Governor’s sentiments. “The very nature of how people get from Point A to Point B is changing in ways more profound than at any time since the dawn of the Auto Industry,” said Detroit Mayor Mike Duggan. "This year's Auto Show will reflect this shift and make it clear to the world Detroit continues to be at the forefront of mobility innovation."

More Brands, From Inside and Out of the Motor City

According to show officials, the 2023 event has garnered strong support from Ford, GM, and Stellantis with all three committed to participating with their full brand portfolio.  Brand-specific tracks from Jeep, Ram, and Ford will return, along with new experiential activations.  Multiple vehicle debuts have been confirmed for the show, and there will be increased representation from a number of brands.  Show officials expect double the number of participating brands.   

Feel the Electricity and Connectivity

“This year’s show represents the next step in its evolution and in the evolution of the industry itself,” said Detroit Auto Show Chairman Thad Szott.  “Automotive technology is changing so rapidly; how do we make people comfortable with it?  We’re planning for a show that not only embraces and educates about this new technology but offers an immersion into it.  And with twice the number of brands participating, there’ll be no shortage of engaging with it.”

The show will feature a new Powering Michigan EV Experience indoor track, sponsored by the International Brotherhood of Electrical Workers (IBEW) Local 58 and the National Electrical Contractors Association (NECA).  The activation will afford visitors the chance to immerse themselves in a wide range of EV vehicles.  Sitting alongside a professional driver, show-goers will traverse through a serpentine track that includes an acceleration lane stretching more than 300 feet. 

The Powering Michigan EV Learning Center, also sponsored by IBEW Local 58 and NECA, will greet riders as they exit the track experience, providing visitors with an educational overview of the EV charging process and procedures with real-life demonstrations.

Building upon the success of last year’s street course ride-and-drives, additional brands will offer show-goers hands-on experiences in electric and autonomous vehicles outside.  The course will travel along the Detroit Riverfront over portions of the Chevrolet Detroit Grand Prix downtown race circuit.  

Industry Influencers to Take the Mic at Mobility Global Forum 

Drawing media, industry, and policymakers worldwide will be the show’s all-new Mobility Global Forum.  This two-day executive symposium held concurrently with Media and Technology Days on Sept. 13 - 14, will address the changing world of mobility and transportation and the trends and issues facing the ever-evolving automotive industry.

Governor Whitmer will present a keynote discussing Michigan’s leadership role in the electrification of the automobile industry, in addition to keynotes from top thought leaders and renowned auto industry experts.  The Mobility Global Forum will be held on the main show floor and will also include fireside chats and themed panels hosted by industry journalists.  

For more information on the Mobility Global Forum or to apply for participation as a speaker, visit naias.com.  

Michigan Leading the Charge in Next-Generation Technology

For the sixth year, the Michigan Economic Development Corporation (MEDC), in association with Michigan’s Office of Future Mobility and Electrification, will provide important funding to highlight dozens of tech companies and startups as part of the AutoMobili-D (AMD) technology showcase on the main auto show floor.  A goal of 150 startups is projected for the show’s AMD with the assistance of Plug & Play, a venture capital fund that specializes in startups and is the show’s Official Partner for Startup Engagements.  In addition to the startups, 50+ technology displays will be featured, and Magna is supporting 10+ universities in this area.  

More Information

Media registration will begin in July, and tickets will go on sale to the public on July 17.  Visit naias.com for the most up-to-date show details, including press conference schedules, show times, ticket prices, hotel information, entertainment updates, and what not to miss at the show. 

ABOUT THE DETROIT AUTO SHOW:

The Detroit Auto Show is one of the most influential annual automotive events in the world and a showcase for emerging technologies.  The iconic show features brand-defining vehicles, product ride-and-drives, and dynamic experiential activations.  The event includes: Media Day, an opportunity for automakers and industry suppliers to debut new products and technologies; Technology Days, a chance to preview emerging mobility technologies and engage with innovators; Mobility Global Forum, a two-day symposium on mobility trends and new technologies; AutoMobili-D, an inside look at future mobility platforms; Charity Preview, a signature fundraising gala for children’s charities; and the Public Show, a nine-day mobility and community celebration.  For more information, visit naias.com. 

DATES FOR THE DETROIT AUTO SHOW:

• Media Day, Wednesday, Sept. 13
• Technology Days and AutoMobili-D, Wednesday, Sept. 13, and Thursday, Sept. 14
• Mobility Global Forum, Wednesday, Sept. 13, and Thursday, Sept. 14
• Charity Preview, Friday, Sept. 15
• Public Show, Saturday, Sept. 16 through Sunday, Sept. 24

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