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David Ketchen talks about the value of entrepreneurship

globalEDGE Business Beat
November 14, 2016 4:00 PM


Tomas Hult interviews David Ketchen, Lowder Eminent Scholar, Professor of Management, and Director of the Lowder Center for Family Business and Entrepreneurship at Auburn University.
Statistics show 40 to 50 percent of students entering college in 2016 will be self-employed or will freelance at some point in their careers. In this context, entrepreneurship has become a prominent topic of study for all leading business schools. Dr. Ketchen explains why this is the case. Additionally, Americans revere the entrepreneurial spirit. We celebrate innovators like Bill Gates, Richard Branson and Mark Zuckerberg who have, as Steve Jobs said, “put a dent in the universe.” And entrepreneurship is no longer a small business phenomenon, large companies also thrive on entrepreneurship, which Dave explains.

Plus, some would say that there is no better way to prepare students for the world of the 21st century than through cultivating their skills in entrepreneurship. At Michigan State University this means that you can be any major on campus and also have a minor in entrepreneurship. Dr. Ketchen supports this idea and talks about why non-business students should study entrepreneurship.

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