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Celebrate The Worldwide Day of Plaid on October 7th

Michigan Business Network
September 21, 2022 10:00 AM

stormy kromer

Celebrate All Things Plaid on October 7th for the 12th Annual Worldwide Plaidurday Celebration

Michiganders are encouraged to embrace the plaid by joining gatherings in Detroit, Marquette, and Ironwood

Ironwood, MI - Several Michigan cities will celebrate the world’s favorite pattern with gatherings planned in Ironwood, Marquette and Detroit on October 7th from 4:00 p.m. to 7:30 p.m. Attendees are encouraged to wear their finest plaid for the 12th annual Worldwide  Plaidurday event. Residents of the picturesque Upper Peninsula town of Ironwood, Michigan will be celebrating with games, live music, scavenger hunts, giveaways, and multiple events. Stormy Kromer, the iconic outdoor brand located in Ironwood, is leading the festivities to bring the community together and will be offering a limited edition Plaidurday hat at all events (while supplies last) as well as 20% off non-sale items online along with free shipping.

“We consider Plaidurday a national holiday in Ironwood,” said Gina Thorsen, CEO of Stormy Kromer. “Every October we roll-out the plaid carpet and welcome hundreds of plaid-clad folks to shop, dine, explore, and get their picture taken on main street. This quirky worldwide holiday is very special to our community and history.”

In 2011, Justin “Bugsy” Sailor founded the celebration of plaid in Lansing, Michigan when his friends pointed out he didn’t own any other pattern.  Born and raised in the U.P., Bugsy declared the first Friday in October Plaidurday, and the celebration has since spread to multiple cities, with Stormy Kromer spearheading the party in Ironwood, MI.

The Ironwood Plaidurday Celebration will feature the following activities on October 7th and throughout the week:

October 7th:

      Live music from Mike Labo (5:00-5:45 pm) and Old Pine Road Band (6:00-7:00 pm)

      Movie Night at the Historic Ironwood Theatre (7:30 pm)

      Depot Park Farmers and Artisans Market (4:00-7:00 pm)

      Downtown-wide scavenger hunt for a Stormy Kromer prize drawing (4:00 - 7:30 pm)

      Group photo on Aurora St. (6:00pm)

      Specials on local products

      Businesses will decorate windows with Stormy Kromer plaid patterns

      A chance to win one of the 3 Best in Ironwood Prize Packages

      Shops open late


      And more!

"Plaidurday began after being teased for wearing too much plaid, a friend said that the amount of plaid I wore was taking away from my potential in life,” said Justin “Bugsy” Sailor, founder of Plaidurday. “I told him, 'Not only am I going to wear my plaid, I'm going to create a holiday in honor of it.' This friend has participated every year since. Plaidurday exists because we're all connected by a common a thread."

Detroit Plaidurday will be held at Collect Beer Bar in the Eastern Market area and feature an U.P. beer takeover, giveaways, Stormy Kromer merchandise and Detroit-style pasties from Ferndale Stockpot.

Businesses participating in the 3 Best of Ironwood Prize Packages are listed below:

      Bethany Ann Hellen Studio

      Historic Ironwood Theatre

      Plums and Honey

      Fabric Patch

      Contrast Coffee

      Superior Holistics & Boutique

      Northwind Co-op

      Suffolk Street Eatery

      42 Degrees U.P. North

      European Treats

      Bake Superior Bread

      The White Rabbit

      Cold Iron

      Emberlight Festival

      Upper Peninsula Supply Co.

      Zak Realty

Since 1903, the Stormy Kromer brand has been outfitting people with its signature Midwest outdoor gear and essentials. Most recently the company launched its fall line featuring 22 new products and top-selling Stormy Kromer staples.

To find Stormy Kromer online, visit www.stormykromer.com or follow along on social media at @StormyKromerOfficial on Instagram and @StormyKromer on Facebook. Plaidurday event details can be found on Facebook for the Ironwood and Marquette event. To stay up to date on Plaidurday, sign up for the newsletter at http://eepurl.com/dahP2. 


Established in 1903, Stormy Kromer is an outdoor apparel company comprised of genuine, hardworking artisans who strive to provide classic, yet contemporary products with the same passion, purity, and practicality as the first Stormy Kromer cap over a century ago. Located in Michigan’s beautiful Upper Peninsula, today Stormy Kromer proudly continues its tradition of hand-crafting American-made products and supporting American-made jobs. For more information, visit www.stormykromer.com.

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  • Ironwood Stormy Kromer Plaidurday 2021

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