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Association IMPACT | New Partnership Brings Resources and Nondues Revenue Opportunities to Associations

Association Impact
November 30, 2023 5:00 PM


Posted By: Donna Oser, CAE in AnnouncementsBlogIndustry

A new partnership between MSAE and Lead Marvels aims to provide association leaders with some of the very latest from thought leaders in the association sector while equipping them with a turn-key resource for their members and non dues revenue to boot!  

Donna_OserWe are thrilled to make the MSAE Knowledge Hub available to our members for their professional enrichment - and to model the utility of it as a potential resource for their members. We're also pleased to introduce Lead Marvels as a strategic resource for association leaders more concerned than ever about value proposition and budget constraints.
~Donna Oser, MSAE President & CEO (above)

Lead Marvels specializes in creating and managing digital resource libraries, often called Knowledge Hubs. These association resource libraries provide members with a steady stream of new, industry-specific content, such as white papers, guides, e-books, and more, while also providing associations non dues revenue based upon downloads. The resource libraries are implemented and fully managed by Lead Marvels, who also handles sales on behalf of the association, ensuring a steady flow of new, sponsored content.

"We're incredibly excited about this new opportunity to bring valuable, thought leadership content to association leaders in Michigan and beyond," said Jeff Schottland, co-founder and CEO of Lead Marvels. "We also look forward to partnering with premier suppliers serving the association industry to help get their thought leadership and expertise in front of decision-makers." 

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Donna Oser, CAE hosts Association Impact, which looks into what some of Michigan’s top professional and industry groups are doing to make a positive impact for their members and for the state of Michigan. As part of MSAE, Association Impact works with all associations in Michigan.

9:00 AM every Thursday
Replay: 3:00 PM, 9:00 PM, 3:00 AM. Also a big thank-you to 2011-2018 original host Cheryl Ronk, CMP CAE and check out the 2015-2018 blogs for her MSAE content, and her successor before Donna, Taylor Benavente!