Allie Fox VanDriel is an International Marketing Specialist at the Michigan Department of Agriculture and Rural Development’s International Marketing Program, where she has assisted Michigan companies grow their exports around the globe for five years. Allie is a Certified Global Business Professional (CGBP), a graduate of Michigan State University, and holds an MBA from Central Michigan University.
The program provides all levels and types of assistance to companies interested in beginning or expanding global sales, from market research to consulting to technical information (certificates, labeling) and international trade shows and trade missions. Working with Food Export, financial assistance is in many cases available for Michigan company marketing efforts.
Allie and Jade talk about what the international travel activities entail, and what companies can expect by participating. There are lots of upcoming trainings online and in-person that serve as great resources.