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What Does it Take to Achieve Excellence in International Marketing?

globalEDGE Business Beat
January 8, 2016 4:00 PM

Constantine KatsikeasTomas Hult speaks with Constantine Katsikeas, Associate Dean for the Faculty and the Arnold Ziff Research Chair in Marketing and International Management at Leeds University Business School, Leeds University; and Editor-in-Chief of the Journal of International Marketing (JIM), published by the American Marketing Association.

They discuss Dr. Katsikeas being recognized and given the opportunity to serve as editor of JIM, and what it means to him. They also focus on Katsikeas’ most significant research accomplishment and what this research means for companies.

globalEDGE Business Beat, hosted by Jade Sims, covers discussions with a wide range of global leaders in business, government, and academe to provide information on the latest thoughts, tools, and markets that are flourishing globally.

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