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Weekly Travel Notice Shared by MFEA

Party @ MI Place
April 20, 2020 6:00 PM

MFEA, The Michigan Festivals and Events Association share travel information.  

Public Affairs update from the recent week:
 
Following the issuance of guidance from the Federal Reserve and U.S. Department of the Treasury, six CARES Act relief resources have been updated:
 
 
Today, Reps. Matsui (D-CA), Bilirakis (R-FL), Titus (D-NV) and Wilson (R-SC) sent a letter to Speaker Pelosi and GOP Leader McCarthy to allow DMOs, CVBs and state tourism offices of all sizes to qualify for the Paycheck Protection Program. Following an aggressive grassroots campaign led by U.S. Travel over the past 24 hours, an additional 80+ House members from both sides of the aisle added their signatures, a clear indication of support for our industry.
 
 
ECONOMIC IMPACT
Total Industry Impact
 
Revised projections released this week show a worsening impact of the coronavirus pandemic on the U.S. economy and travel workforce.
 
 
Weekly Analysis
 
Analysis by Tourism Economics shows a week by week outlook on travel spending in the U.S. The analysis also provides regional and state-by-state breakdowns.
 
  • National weekly travel spending fell to $2.9 billion last week—15% of the $19.8 billion during the first week of March
 
  • In the week ending April 11, the travel economy fell 87% below last year's levels
 
  • All regions are experiencing declines in travel spending in the range of 84% to 87%. The West has surpassed the Northeast to lead all regions in percentage losses for the week
 
  • Declines in travel spending have caused a loss of $10.3 billion in federal, state and local tax revenue since March 1
 
 
Tracking Traveler Trends
 
The following two tools show real-time data measuring the effects of COVID-19 on travel within the U.S. tracking consumer behavior over time will help provide an early signal of returning travel activity that can inform the right time to re-deploy marketing plans and resources.
 
Hotel and Air: Traveler Trends Tracker
 
ADARA's Traveler Trends Tracker taps into real-time travel data on travel-related consumer behavior, including hotel volume and flight bookings for both business and leisure travel. Updated daily.
  • Searches and bookings continued to decline last week on a year-over-year basis:
 
  • Searches were 85% lower than the same period last year
  • New bookings were 91% lower than the same period last year
 
Source: ADARA
Car: Daily Travel Index
 
The Daily Travel Index is intended as a barometer of drive market activity across all 50 states. The chart and map view allow you to look at the fluctuations in drive market activity within a single state or any grouping of states as selected. The Daily Travel Index is updated daily. 
 
Source: Arrivalist
 
Traveler and Consumer
Sentiment Survey Results
 
Travel Intentions Pulse Survey (TIPS): Impact of Coronavirus
 
April 4-11, 2020
 
This bi-weekly survey tracks traveler sentiment with regard to planning, booking and cancellations, as well as intention to travel (both business and leisure) over the next six months.
 
  • 90% of travelers had a travel or travel-related activity planned prior to the COVID-19 outbreak; 80% have canceled or postponed those plans
 
  • 1 in 3 leisure travelers have postponed their vacation plans in hopes of rescheduling for later in the year while 6 in 10 leisure travelers have cancelled a planned vacation
 
  • Consumer sentiment around personal safety related to coronavirus and travel:
  • 13% of travelers feel safe staying a hotel (down from 20%)
  • 27% of travelers feel safe visiting a national park (down from 40% )
 
  • More than half of the respondents said they will be eager to travel for leisure once the pandemic passes
 
  • 4 in 10 will likely travel by plane
  • 1 in 3 are more likely to take a vacation closer to home than before COVID-19
 
 
National Tracking Poll: COVID-19 and Travel Sentiment
 
April 8, 2020
 
  • 85% of travelers will change their travel plans in the next six months (up from 84% last week)
 
  • 48% will cancel their trip completely (from 53%)
 
  • 43% will reduce their travel plans (same as last week)
 
  • 19% will change their destination so they can drive instead of fly (from 22%)
 
  • 11% will change trip from international to domestic (from 13%)
 
  • 66% indicated that coronavirus would greatly impact their decision to travel in the next six months (from 67% last week)
 
Source: Longwoods International supported by Miles Partnership
 
Insights into Americans + Travel
 
Week of April 13, 2020
 
This weekly survey tracks key consumer perceptions, attitudes and behaviors of American business and leisure travelers.
 
  • Americans are feeling somewhat better that the worst of COVID-19 in the U.S. may soon be over
 
  • Nearly 70% of Americans continue to say they miss travel, though few say they will jump right back in when the coronavirus situation has passed
 
  • 9 in 10 American travelers say they will approach travel carefully with at least some trepidation
 
  • Nearly 40% of American travelers say they will change the types of destinations they choose to visit when they begin traveling again, increasingly saying they will be avoiding:
 
  • Crowds—including conferences/conventions
 
  • Destinations hardest hit by coronavirus
 
  • Destinations slow to put social distancing measures in place
 
  • On a continual rise: the number of Americans agreeing they will take a staycation this summer and the number of younger travelers who say they will take more road trips to avoid airline travel (49.4% from 43.4% one month ago)
 
  • Beach/resort destinations top the list when asked the place they will visit on their first post-pandemic trip, followed by small towns/rural areas, then cities
 
 
 
Social Listening
 
April 9-13, 2020
 
Conversation Analysis
 
  • Conversation volume around 'Coronavirus' is down by 23% over the last 4 days compared to the previous 4 days (April 5-9) and the conversation is down by 62.3% in the last month (comparing March 11-14 vs April 10-13)
 
  • The conversation remains largely negative at -54% (down from -53%)
 
  • However, the 'Coronavirus + Travel' conversation remained consistent with no change in the past 4 days vs. previous 4 days
 
  • Previously conversation was down by 12% April 6-9 compared to April 3-6
 
  • #InThisTogetherOhio, used by the Ohio Department of Health, drove significant social mentions, with 42.7k retweets and 71k likes
 
  • The top 5 most-mentioned states are: New York, California, Washington, Florida, Texas
 
 
 
Resources and Examples
From Around The Industry
 
 
 
Survey Feedback Requests
 
 
 
Upcoming Webinars
 
April 21 from 3:00-4:00 p.m. ET: Clarity in a Time of Crisis: Earth Day Special with Destination Analysts, Colorado Tourism, Travel Oregon & Solimar Intl.
Hosted by Miles Partnership | Register Here
 
 
Questions?
Please contact Tori Emerson Barnes, executive vice president of public affairs and policy.
If you have a colleague who would appreciate receiving these updates, please have them sign up here.

Party @ MI Place, hosted by MFEA, reviews festivals and events from around Michigan, looks ahead to upcoming events, and highlights people in the festivals and events industry who are making a difference in Michigan’s economy.

12:00 PM every Wednesday
Replay: 6:00 PM, 12:00 AM, 6:00 AM

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