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Value of Marketing at Michigan State University

globalEDGE Business Beat
May 18, 2015 2:00 PM

International Business and TradeTomas Hult speaks with Roger Calantone, Professor of Marketing and Eli Broad Chaired University Professor of Business at Michigan State University (MSU). They discuss the focus of MSU’s marketing on “products, markets, and people.”

MSU’s Marketing Department is world leading in marketing strategy, with core focus areas on international marketing, product development, and sales management. Only a few other universities in the world have the unique ability to train students to strategically create value for both companies and students, and MSU is among the top in the world.

globalEDGE Business Beat, hosted by Jade Sims, covers discussions with a wide range of global leaders in business, government, and academe to provide information on the latest thoughts, tools, and markets that are flourishing globally.

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