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Using Location Analytics in Marketing and International Business

globalEDGE Business Beat
December 4, 2015 5:00 PM

Tomas_Hult-1.jpgTomas Hult speaks with Fred Miller, Professor and Director of Regensburg Program at Murray State University. Dr. Miller was Dr. Hult’s professor in both undergraduate and graduate International Marketing, and this segment captures both historical insights of that time period (1990-1991), and, more importantly, Dr. Miller’s work with “Location Analytics.” The core focus is on how Location Analytics tools can be used in marketing, international business, and by US companies.

globalEDGE Business Beat, hosted by Jade Sims, covers discussions with a wide range of global leaders in business, government, and academe to provide information on the latest thoughts, tools, and markets that are flourishing globally.

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