There’s not always an easy - or obvious - answer. It depends on your business’ growth stage, objectives, capital, and, frankly, comfort.
Try these 7 #ProTips to help frame the problem, cut problematic campaigns quickly, and reinvest in more profitable ones:
1. Get out of the ‘budget’ mindtrap 2. Think “channel,” not “tactic” 3. Set goals at the campaign level 4. Try different channel/campaign combos 5. Model before you buy 6. Plan to lose, before you win 7. Be a quitter
MiGrowthCast, co-hosted by Jesse Flores and Duke Kimball, provides a fresh, in-depth look at timely technology topics impacting small businesses in Michigan and throughout the US.
Specials thanks for the original theme for the show which is written and performed by Lansing artist Blaine & His Keyboard.
10:00 AM every Thursday
Replay: 4:00 PM, 10:00 PM, 4:00 AM