<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1018706268302959&amp;ev=PageView&amp;noscript=1">
Knowledge • News • Insights
In Partnership With

Tired of Gambling Away Your Marketing Dollars? This Approach May Help.

September 28, 2020 12:00 PM


Not sure where to put marketing dollars?

There’s not always an easy - or obvious - answer. It depends on your business’ growth stage, objectives, capital, and, frankly, comfort.

Try these 7 #ProTips to help frame the problem, cut problematic campaigns quickly, and reinvest in more profitable ones:

1. Get out of the ‘budget’ mindtrap
2. Think “channel,” not “tactic”
3. Set goals at the campaign level
4. Try different channel/campaign combos
5. Model before you buy
6. Plan to lose, before you win
7. Be a quitter

Ps. There’s a video, too.

Read the article

MiGrowthCast, co-hosted by Jesse Flores and Duke Kimball, provides a fresh, in-depth look at timely technology topics impacting small businesses in Michigan and throughout the US. Specials thanks for the original theme for the show which is written and performed by Lansing artist Blaine & His Keyboard.

10:00 AM every Thursday
Replay: 4:00 PM, 10:00 PM, 4:00 AM